Business description: Baidu, Inc.

Baidu Inc is a Chinese language Internet search provider. The Company operates its businesses through two segments, Baidu Core segment and iQIYI segment. Baidu Core segment mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives, such as display advertisement and based on performance criteria other than cost-per-click, cloud services, smart devices and services, non-marketing consumer-facing services such as membership, and intelligent driving. iQIYI segment produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats, including a variety of products and services encompassing online video, online games, online literature, comics and others.

Number of employees: 33,500

Sales by Activity: Baidu, Inc.

Fiscal Period: December 2021 (CNY) 2022 (CNY) 2023 (CNY) 2024 (CNY) 2025 (CNY)

Baidu General Business

95.16B 95.43B 103B 105B 102B

iQIYI

30.55B 29B 31.87B 29.22B 27.29B

Eliminations & Adjustments

-1.22B -754M -740M -812M -696M

Geographical breakdown of sales: Baidu, Inc.

Fiscal Period: December 2021 (CNY) 2022 (CNY) 2023 (CNY) 2024 (CNY) 2025 (CNY)

People's Republic of China (PRC)

124B 124B 135B 133B 129B

Executive Committee: Baidu, Inc.

Manager TitleAgeSince
Chief Executive Officer 57 2004-01-31
Director of Finance/CFO 44 2025-06-30
Director of Finance/CFO 41 2024-10-07
Chief Tech/Sci/R&D Officer 54 2019-04-30
Investor Relations Contact - 2019-07-31

Composition of the Board of Directors: Baidu, Inc.

Director TitleAgeSince
Chairman 57 2000-01-17
Director/Board Member 60 2015-09-30
Director/Board Member 57 2019-06-30
Director/Board Member 49 2023-12-31
Director/Board Member 54 2025-02-22

Shareholders: Baidu, Inc.

NameEquities%Valuation
PRIMECAP Management Co.
4.041 %
11,103,600 4.041 % 1 237 M $
Morgan Stanley Investment Management, Inc.
0.9861 %
2,709,426 0.9861 % 302 M $
UBS Financial Services, Inc.
0.5642 %
1,550,186 0.5642 % 173 M $
Robeco Institutional Asset Management BV
0.5365 %
1,474,077 0.5365 % 164 M $
Susquehanna Securities LLC
0.5187 %
1,425,180 0.5187 % 159 M $
NameEquities%Valuation
3.678 %
80,842,472 3.678 % 1 090 M $
China Asset Management Co., Ltd.
1.647 %
36,208,050 1.647 % 488 M $
Da Cheng Fund Management Co., Ltd.
0.2788 %
6,128,300 0.2788 % 83 M $
Tian Hong Asset Management Co., Ltd.
0.2128 %
4,677,100 0.2128 % 63 M $
China Asset Management (Hong Kong) Ltd.
0.1303 %
2,864,491 0.1303 % 39 M $
NameEquities%Valuation
78.44 %
439,200,000 78.44 % 5 921 M $
NameEquities%Valuation
Quartzo Asset Ltda
0.000227 %
70,005 0.000227 % 555 005 $
Santander Distribuidora de Titulos e Valores Mobiliários SA
0.000054 %
16,500 0.000054 % 130 813 $

Holdings: Baidu, Inc.

NameEquities%Valuation
45,953,524 6.67% 2 232 M $
97,326,000 0.78% 82 M $
25,600,000 3.64% 74 M $
96,193,600 10.96% 57 M $
22,367,946 7.2% 22 M $
124,981,861 10.92% 3 M $

Company details: Baidu, Inc.

Baidu, Inc.

Baidu Campus

100085, Beijing

+86 10 5992 8888

http://www.baidu.com
address Baidu, Inc.(BIDU)

Group companies: Baidu, Inc.

NameCategory and Sector
Internet Software/Services
Internet Software/Services
iQIYI International Singapore Pte Ltd.

Search Engines

Change 5d. change 1-year change 3-years change Capi.($)
+0.84%+12.05%+60.92%+15.15% 47.99B
+0.71%+3.92%+159.79%+271.90% 4,836B
+3.61%+1.90%+13.94%+3.86% 22.01B
+0.07%+4.84%-16.98%+23.63% 19.26B
-1.56%+7.20%+0.40%-47.84% 173M
+2.41%+4.01%+5.66%+114.96% 129M
0.00%-0.69%-50.35%-60.39% 51.48M
Average +0.87%+4.75%+24.77%+45.90% 703.59B
Weighted average by Cap. +0.72%+3.99%+157.47%+267.21%
Trader
Investor
Global
Quality
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
33
Last Close Price
959.21CNY
Average target price
1,194.44CNY
Spread / Average Target
+24.52%

Quarterly revenue - Rate of surprise