Valuation: adidas AG

Market Cap 24.76B 27.75B 23.06B 20.99B 39.53B 2,673B 39.82B 279B 108B 1,364B 104B 102B 4,385B P/E 2026 *
15.4x
P/E 2027 * 12.2x
Enterprise Value 28.78B 32.26B 26.82B 24.4B 45.96B 3,107B 46.3B 324B 126B 1,586B 121B 119B 5,098B EV / Sales 2026 *
1.07x
EV / Sales 2027 * 0.99x
Free-Float
90.23%
Yield 2026 *
2.45%
Yield 2027 * 3.02%
1 day-1.21%
1 week-3.75%
Current month-2.06%
1 month-4.59%
3 months-23.21%
6 months+5.49%
Current year-15.82%
1 week 138.35
Extreme 138.35
147.15
1 month 138.35
Extreme 138.35
149.95
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 2022-12-31
Director of Finance/CFO 56 2026-08-31
Corporate Officer/Principal 51 2024-10-31
Director TitleAgeSince
Director/Board Member 61 2019-05-08
Director/Board Member 55 2016-06-14
Chairman 65 2026-05-06
Date Insider Type Main position Quantity % Market Cap. Importance
9/18/26 Buy

Director

5,500 0.0031%
9/10/26 Buy

Chief Financial Officer

225 0.0001%
9/10/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-1.21%-3.75%-24.15%-8.88% 28.21B
+0.27%-6.68%-52.79%-64.55% 50.31B
+2.69%+7.14%+10.54%+284.43% 17.96B
+1.38%+2.36%-22.16%-3.08% 10.77B
+3.34%+6.27%-24.28%+32.01% 10.31B
+1.32%+2.43%-26.60% - 5.93B
-1.24%-1.73%-36.95%-33.39% 5.82B
+0.08%-3.41%+39.23%+40.25% 5.66B
-0.63%+1.74%+32.67%+45.43% 3.36B
0.00%-3.11%-7.52%+36.74% 2.5B
Average +0.57%-0.49%-11.20%+36.55% 14.08B
Weighted average by Cap. +0.42%-2.71%-26.25%+16.20%

Financials

2026 *2027 *
Net sales 26.94B 30.19B 25.1B 22.84B 43.01B 2,908B 43.33B 303B 118B 1,484B 113B 111B 4,771B 28.88B 32.37B 26.91B 24.49B 46.11B 3,118B 46.45B 325B 126B 1,591B 122B 119B 5,115B
Net income 1.58B 1.77B 1.47B 1.34B 2.52B 171B 2.54B 17.79B 6.92B 87.08B 6.65B 6.51B 280B 1.96B 2.19B 1.82B 1.66B 3.12B 211B 3.15B 22.02B 8.57B 108B 8.23B 8.05B 346B
Net Debt 4.03B 4.51B 3.75B 3.41B 6.43B 435B 6.48B 45.32B 17.63B 222B 16.94B 16.58B 713B 3.85B 4.32B 3.59B 3.27B 6.15B 416B 6.2B 43.37B 16.87B 212B 16.21B 15.86B 682B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
26-10-05 €142.30 -1.21% 425,977
26-10-02 €144.05 +0.98% 578,597
26-10-01 €142.65 -1.82% 489,620
26-09-30 €145.30 -0.31% 432,618
26-09-29 €145.75 -1.42% 326,467
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
142.30EUR
Average target price
196.08EUR
Spread / Average Target
+37.79%

Quarterly revenue - Rate of surprise