Valuation: adidas AG

Market Cap 31.25B 35.07B 28.58B 26.03B 49.06B 3,314B 50.39B 343B 137B 1,755B 132B 129B 5,538B P/E 2026 *
18.5x
P/E 2027 * 15.3x
Enterprise Value 35.19B 39.49B 32.19B 29.31B 55.25B 3,732B 56.74B 387B 155B 1,976B 148B 145B 6,236B EV / Sales 2026 *
1.3x
EV / Sales 2027 * 1.21x
Free-Float
90.46%
Yield 2026 *
1.96%
Yield 2027 * 2.41%
1 day+1.84%
1 week+13.63%
Current month+6.56%
1 month+24.68%
3 months+11.80%
6 months+27.15%
Current year+6.24%
1 week 166.5
Extreme 166.5
181.9
1 month 143.15
Extreme 143.15
181.9
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
188.8
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
298.4
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 2022-12-31
Director of Finance/CFO 56 2026-08-31
Corporate Officer/Principal 51 2024-10-31
Director TitleAgeSince
Director/Board Member 61 2019-05-08
Director/Board Member 55 2016-06-14
Chairman 65 2026-05-06
Date Insider Type Main position Quantity % Market Cap. Importance
9/18/26 Buy

Director

5,500 0.0031%
9/10/26 Buy

Chief Financial Officer

225 0.0001%
9/10/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
+1.84%+13.63%+13.85%+5.35% 34.43B
-2.30%+6.49%-35.39%-63.05% 60.14B
-5.46%+6.11%+28.85%+285.89% 20.9B
-2.80%+17.53%+3.70%+33.78% 12.91B
-1.54%+8.67%+10.31%-11.83% 11.89B
-4.32%+27.77%+94.32%+82.21% 7.31B
+0.36%+8.62%-33.78%-23.43% 6.87B
-0.46%+17.44%-6.05%-9.86% 6.63B
+0.37%+7.88%+54.90%-51.35% 4.46B
-17.00%-8.63%+18.74%+12.38% 3.44B
Average -3.04%+12.64%+14.95%+26.01% 16.9B
Weighted average by Cap. -1.67%+11.25%-0.90%+16.88%

Financials

2026 *2027 *
Net sales 27.11B 30.43B 24.8B 22.58B 42.57B 2,875B 43.72B 298B 119B 1,523B 114B 112B 4,805B 29.17B 32.73B 26.68B 24.29B 45.79B 3,093B 47.03B 320B 128B 1,638B 123B 120B 5,169B
Net income 1.68B 1.89B 1.54B 1.4B 2.64B 178B 2.71B 18.49B 7.4B 94.53B 7.09B 6.94B 298B 1.99B 2.23B 1.82B 1.66B 3.12B 211B 3.21B 21.87B 8.74B 112B 8.38B 8.2B 353B
Net Debt 3.94B 4.42B 3.61B 3.28B 6.19B 418B 6.36B 43.31B 17.32B 221B 16.6B 16.25B 699B 3.92B 4.4B 3.59B 3.27B 6.16B 416B 6.33B 43.11B 17.24B 220B 16.53B 16.17B 695B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
26-11-05 €179.60 +1.84% 1,067,131
26-11-04 €176.35 +4.91% 839,662
26-11-03 €168.10 -2.75% 783,052
26-11-02 €172.85 +2.55% 657,665
26-10-30 €168.55 +0.84% 634,815
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - adidas AG
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
179.60EUR
Average target price
199.07EUR
Spread / Average Target
+10.84%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - adidas AG