Valuation: adidas AG

Market Cap 26.86B 29.88B 25.07B 22.72B 42.66B 2,843B 42.92B 301B 117B 1,476B 112B 110B 4,746B P/E 2026 *
16.7x
P/E 2027 * 13.3x
Enterprise Value 30.89B 34.35B 28.83B 26.12B 49.05B 3,269B 49.35B 346B 135B 1,697B 129B 126B 5,457B EV / Sales 2026 *
1.15x
EV / Sales 2027 * 1.06x
Free-Float
90.23%
Yield 2026 *
2.26%
Yield 2027 * 2.79%
1 day+0.94%
1 week+6.52%
Current month+7.40%
1 month+9.97%
3 months-14.68%
6 months+11.46%
Current year-7.69%
1 week 147
Extreme 147
157.05
1 month 138.35
Extreme 138.35
157.05
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 2022-12-31
Director of Finance/CFO 56 2026-08-31
Corporate Officer/Principal 51 2024-10-31
Director TitleAgeSince
Director/Board Member 61 2019-05-08
Director/Board Member 55 2016-06-14
Chairman 65 2026-05-06
Date Insider Type Main position Quantity % Market Cap. Importance
9/18/26 Buy

Director

5,500 0.0031%
9/10/26 Buy

Chief Financial Officer

225 0.0001%
9/10/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
+0.87%+6.52%-17.56%-8.42% 29.88B
-0.08%+2.74%-47.81%-64.67% 52.43B
-1.19%+2.94%+24.29%+289.70% 19.96B
+0.03%+6.86%-15.84%+49.98% 11.86B
-1.43%+3.04%-16.58%+0.91% 11.28B
-0.76%+2.26%-20.43%-6.76% 6.03B
+0.01%+2.03%+39.96%+42.08% 5.64B
+1.36%-4.43%-39.60%-36.44% 5.57B
+2.51%+7.90%+12.90%-52.57% 3.86B
-0.02%+0.31%+27.97%+39.99% 3.27B
Average +0.16%+2.61%-5.27%+25.38% 14.98B
Weighted average by Cap. +0.21%+3.45%-19.36%+17.79%

Financials

2026 *2027 *
Net sales 26.94B 29.96B 25.14B 22.78B 42.78B 2,851B 43.04B 302B 118B 1,480B 112B 110B 4,759B 28.89B 32.13B 26.96B 24.43B 45.87B 3,058B 46.16B 324B 126B 1,587B 121B 118B 5,104B
Net income 1.58B 1.76B 1.47B 1.34B 2.51B 167B 2.53B 17.7B 6.91B 86.81B 6.6B 6.46B 279B 1.96B 2.18B 1.83B 1.65B 3.11B 207B 3.12B 21.9B 8.55B 107B 8.17B 7.99B 346B
Net Debt 4.03B 4.48B 3.76B 3.4B 6.39B 426B 6.43B 45.09B 17.6B 221B 16.81B 16.45B 711B 3.85B 4.28B 3.6B 3.26B 6.12B 408B 6.16B 43.15B 16.85B 212B 16.09B 15.74B 681B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
26-10-15 €156.10 +1.10% 209,909
26-10-14 €154.40 +0.75% 540,940
26-10-13 €153.25 +2.44% 737,192
26-10-12 €149.60 -0.17% 471,075
26-10-09 €149.85 +2.29% 412,190
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - adidas AG
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
154.40EUR
Average target price
196.08EUR
Spread / Average Target
+26.99%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - adidas AG