Valuation: adidas AG

Market Cap 25.55B 29.11B 24.02B 21.96B 41.03B 2,788B 41.33B 288B 112B 1,422B 109B 107B 4,609B P/E 2026 *
15.6x
P/E 2027 * 12.6x
Enterprise Value 29.54B 33.66B 27.77B 25.39B 47.44B 3,224B 47.8B 334B 129B 1,644B 126B 124B 5,330B EV / Sales 2026 *
1.1x
EV / Sales 2027 * 1.02x
Free-Float
90.23%
Yield 2026 *
2.42%
Yield 2027 * 2.95%
1 day-1.60%
1 week-0.14%
Current month-4.59%
1 month-6.96%
3 months-15.58%
6 months+8.41%
Current year-14.55%
1 week 140.05
Extreme 140.05
148.75
1 month 139.35
Extreme 139.35
156.5
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 2022-12-31
Director of Finance/CFO 56 2026-08-31
Corporate Officer/Principal 51 2024-10-31
Director TitleAgeSince
Director/Board Member 61 2019-05-08
Director/Board Member 55 2016-06-14
Chairman 65 2026-05-06
Date Insider Type Main position Quantity % Market Cap. Importance
9/10/26 Buy

Chief Financial Officer

225 0.0001%
9/10/26 Buy

Chief Executive Officer

608 0.0003%
9/10/26 Buy

Chief Executive Officer

882 0.0005%
Change 5-day change 1-year change 3-year change Capi.($)
-1.63%-0.14%-22.02%-10.61% 29.24B
-1.20%-0.24%-49.68%-60.60% 53.55B
-0.76%-1.19%+5.72%+197.17% 18.31B
+3.28%+11.66%-33.90%+10.96% 9.82B
+2.04%+2.34%-38.05%-63.35% 2.14B
+0.90%+2.74%-20.35%+12.22% 1.23B
-1.28%-0.57%-41.89%-52.53% 1.23B
-1.54%-3.30%-31.56%-32.55% 833M
+1.10%+0.63%-37.97%-47.16% 403M
0.00%-3.57%-58.14%-62.60% 121M
Average +0.12%+1.60%-32.78%-10.91% 11.69B
Weighted average by Cap. -0.77%+1.91%-31.99%-0.65%

Financials

2026 *2027 *
Net sales 26.95B 30.7B 25.33B 23.16B 43.27B 2,941B 43.6B 304B 118B 1,499B 115B 113B 4,861B 28.92B 32.95B 27.18B 24.85B 46.44B 3,156B 46.79B 327B 127B 1,609B 124B 121B 5,217B
Net income 1.62B 1.85B 1.53B 1.4B 2.61B 177B 2.63B 18.33B 7.11B 90.34B 6.95B 6.79B 293B 1.98B 2.26B 1.86B 1.7B 3.18B 216B 3.2B 22.37B 8.67B 110B 8.48B 8.29B 357B
Net Debt 3.99B 4.55B 3.75B 3.43B 6.41B 436B 6.46B 45.09B 17.48B 222B 17.09B 16.71B 720B 3.83B 4.36B 3.6B 3.29B 6.15B 418B 6.19B 43.21B 16.75B 213B 16.37B 16.01B 690B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
26-09-23 144.45 -1.63% 388,720
26-09-22 €146.85 +2.58% 560,364
26-09-21 €143.15 +0.63% 469,136
26-09-18 €142.25 -0.11% 1,393,954
26-09-17 €142.40 -1.56% 495,442
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
146.85EUR
Average target price
199.52EUR
Spread / Average Target
+35.87%

Quarterly revenue - Rate of surprise

-40%: Exceptional extension
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