ETFs PLAID,Inc.

Plaid Inc is a Japan-based company mainly engaged in the provision of customer experience (CX) platform KARTE to businesses operating websites and smartphone applications in a cloud format. The Company is engaged in the development of the CX platform KARTE. By incorporating KARTE into websites and smartphone applications operated by businesses, businesses collect and analyze data on the behavior of users who visit those websites and smartphone applications, organize and visualize data on a user-by-user basis, and personalize communication via websites, smartphone applications, emails and chats to each user or user segments. The Company is also engaged in the operation of a media called XD to provide information on the Internet.