Li Cheng Hua

Zhong Ou AM is an active manager which utilizes in-house, bottom-up proprietary research to screen stocks. Their equity analysts perform grass roots research, including company meetings and company interviews focused on business strategy and management motivation, to understand industry dynamics, competitive forces and company positioning. The firm aims to add value and generate extra returns regardless of the benchmark performance, drawing on the research team's work to construct a portfolio of best ideas which offers the potential of capital gains over an extended period. They view risk management as an integral part of their investment approach, primarily targeting the measurement and control of active risks as opposed to passive benchmark-related risks.