During Q2 2025/26, MAG Interactive achieved an EBITDA margin of 26%. Adjusted EBITDA amounted to SEK 16.5 million, adjusted net sales declining by 3% year-over-year in SEK, while increasing by 16% in USD. ARPDAU increased by 35% to 8.8 US cents, supported by Crozzle and QuizDuel. Free cash flow improved significantly.

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MAG Interactive Q2: Key highlights

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