Future, the global leader in specialist media, today announced the acquisition of SheerLuxe, a fast-growing UK-based digital publishing group that combines the authority of a trusted media brand with the authenticity and engagement of the creator economy.
The acquisition marks a significant step in Future's strategy to diversify its audience and accelerate content monetisation across high-growth sectors. As a platform-agnostic brand, SheerLuxe has built a distinctive model for driving direct engagement through social-first storytelling - amassing a loyal following across key platforms like Instagram and TikTok (@SheerLuxe). Its Gen Z-skewed audience brings valuable new reach to the Future ecosystem, while strong credibility with established fashion and lifestyle consumers meaningfully complements Future's global portfolio of specialist media brands attracting highly engaged, passionate audiences.
Launched in 2007 by Georgie Coleridge Cole, SheerLuxe has evolved from a retail directory into a multi-channel media powerhouse. The brand reaches a combined audience of over 6 million, supported by 2.4 million social followers and a highly successful podcast and video network. By joining Future's Women and Luxury vertical - alongside iconic multi-channel brands like Marie Claire and Who What Wear - SheerLuxe will benefit from Future's proprietary tech stack, innovative product suite and robust global Commercial organisation to fuel an ambitious expansion to global audiences.
Kevin Li Ying, CEO of Future, commented:
"I am delighted to welcome the SheerLuxe team to Future. We have long admired SheerLuxe for the status and brand credibility it has established in fashion, beauty and lifestyle. With a rare combination of strong growth characteristics and a loyal, high-value audience, SheerLuxe will be highly complementary to our portfolio and will benefit from our scale and commercial capabilities."
Hillary Kerr, SVP of Women and Luxury at Future, added:
"SheerLuxe has a unique ability to turn content into genuine conversation. I've always admired how Georgie and her team built deep trust with an audience that is notoriously hard to capture. Together, we are uniquely positioned to lead the global conversation on fashion, beauty, and luxury for everyone from Gen Z to the established connoisseur, and extend that reach to our partners and clients."
Under the new structure, Georgie Coleridge Colewill continue to lead the brand, reporting to Hillary Kerr.
Coleridge Cole added:
"Joining Future represents a huge milestone for SheerLuxe. Since it was founded in 2007, SheerLuxe has become an authoritative voice on fashion, beauty, culture and lifestyle focused on inspiring, educating and entertaining our fast-growing audience. With its innovative approach to media, Future is a natural home for us, and we are excited about what we can achieve working with Kevin and the wider team."
See how Future is building a world-class vertical by uniting SheerLuxe with Who What Wear, Marie Claire, Wallpaper* and Country Life. Together, these market-leading brands form an unbeatable Women & Luxury ecosystem designed for global scale and unparalleled commercial reach.
Watch our latest investor presentation here.
Explore the SheerLuxe brand ecosystem:
Instagram:@SheerLuxe
TikTok:@SheerLuxe
YouTube:@SheerLuxe
X:@SheerLuxe
Facebook:SheerLuxe
Subscribe:sheerluxe.com/signup
Attachments
Original document
Permalink
Disclaimer
Future plc published this content on January 22, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on January 22, 2026 at 12:40 UTC.
Future plc is a global platform for specialist media. The Company is a platform for creating and distributing trusted, specialist content, to build engaged and valuable global communities. The Company operates approximately 175 brands in diversified content verticals, with multiple market positions and three core monetization frameworks: advertising, e-commerce affiliate and direct consumer monetization (subscriptions and newstrade magazine sales). Its content is published and distributed through a range of formats, including websites, email newsletters, videos, magazines and live events. Its distinct businesses include business to consumer (B2C), Go.Compare, business to business (B2B). The Company’s brands include Marie Claire, Tom’s Guide, Kiplinger, Decanter, THE FIELD, techradar, and others. The Company’s specialist media brands encompass various key industries, including technology, gaming, entertainment, fashion, lifestyle, sports, finance, business-to-business and beyond.
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
