Kee Bing Yee
Director/Board Member at Direct Selling Association of Malaysia
Profile
Kee Bing Yee is currently the Director at the World Federation of Direct Selling Associations and the Director at the Direct Selling Association of Malaysia.
Previously, he served as the Non-Independent Non-Executive Director at Citra Nusa Holdings Bhd.
from 2018 to 2022.
Prior to that, he was the Managing Director & Executive Director at Amway (Malaysia) Holdings Bhd.
from 2015 to 2017 and the General Manager at Amway (Malaysia) Sdn.
Bhd.
from 2000 to 2017.
Mr. Yee obtained his undergraduate degree from the University of Kebangsaan Malaysia in 1983.
Kee Bing Yee active positions
| Companies | Position | Start |
|---|---|---|
| Direct Selling Association of Malaysia | Director/Board Member | - |
World Federation of Direct Selling Associations
 World Federation of Direct Selling Associations Miscellaneous Commercial ServicesCommercial Services The World Federation of Direct Selling Associations provides business support services to direct selling organizations. The non-profit company is based in Washington. | Director/Board Member | 2009-12-16 |
Former positions of Kee Bing Yee
| Companies | Position | End |
|---|---|---|
| CITRA NUSA HOLDINGS | Director/Board Member | 2022-05-24 |
| AMWAY (MALAYSIA) HOLDINGS | Chief Executive Officer | 2016-12-31 |
Amway (Malaysia) Sdn. Bhd.
 Amway (Malaysia) Sdn. Bhd. Household/Personal CareConsumer Non-Durables Part of Alticor Global Holdings, Inc., Amway (Malaysia) Sdn. The company is based in Petaling Jaya, Malaysia. Bhd. is a Malaysian company that manufactures and distributes consumer products. | Corporate Officer/Principal | 2016-12-31 |
Training of Kee Bing Yee
| University of Kebangsaan Malaysia | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| CITRA NUSA HOLDINGS | Consumer Non-Durables |
| AMWAY (MALAYSIA) HOLDINGS | Retail Trade |
| Private companies | 3 |
|---|---|
World Federation of Direct Selling Associations
World Federation of Direct Selling Associations Miscellaneous Commercial ServicesCommercial Services The World Federation of Direct Selling Associations provides business support services to direct selling organizations. The non-profit company is based in Washington. | Commercial Services |
Amway (Malaysia) Sdn. Bhd.
Amway (Malaysia) Sdn. Bhd. Household/Personal CareConsumer Non-Durables Part of Alticor Global Holdings, Inc., Amway (Malaysia) Sdn. The company is based in Petaling Jaya, Malaysia. Bhd. is a Malaysian company that manufactures and distributes consumer products. | Consumer Non-Durables |
| Direct Selling Association of Malaysia |
- Stock Market
- Insiders
- Kee Bing Yee
