Investment Themes
To get out of the information tsunami to which we are subjected on a daily basis, brands must make relevant and differentiating value propositions. Few brands manage to achieve the feat of being permanently ingrained in our collective mind. The secret of a strong brand lies above all in the clarity of the message sent to the consumer who will associate unique values with the brand. It is by claiming a sufficiently visible asperity (a color code, a signature, a unique benefit, etc.) that a brand can emerge and hold our attention in the hubbub of the market. An iconic brand combines strong awareness with clear, precise and differentiating content. Awareness is the amount of presence in the mind of a brand and measures a recognition rate. Content, on the other hand, refers to the brand's message and territory. In other words, a brand must have something to say and to propose (the famous brand promise) and it must make it known by talking about it. The brands selected here combine a unique and high value proposition while telling a story that makes sense to its customers. A strong brand is an intangible asset that constitutes a moat (or sustainable competitive advantage). Companies with a sustainable competitive advantage are often much more profitable over time because they capitalize on their advantages at lower cost, making their business more efficient. The stocks of these companies tend to outperform their respective markets. This is why the MarketScreener team has created this thematic list of companies with strong brands. We used several parameters to measure brand strength such as international brand awareness, consumer confidence in the brand promise, consumer commitment to carrying, relaying and representing its content, brand awareness and image, and brand market value. This list only includes the top 100 companies with strong brands that meet qualitative investment criteria related to their fundamentals.
Our selection
Technology | Other Software | 3,791B | +21.01% | ||
Technology | Social Media & Networking | 1,771B | +20.28% | ||
Consumer Non-Cyclical | Distilleries | 251B | -5.71% | ||
Technology | Other Semiconductors | 1,019B | +7.44% | ||
Healthcare | Other Pharmaceuticals | 287B | -33.58% | ||
Technology | Search Engines | 2,250B | -2.24% | ||
Technology | Other Internet Services | 515B | +35.67% | ||
Technology | Application Software | 155B | -17.74% | ||
Technology | Other Internet Services | 600B | +24.46% | ||
Technology | Cloud Computing Services | 251B | -21.52% | ||
Consumer Cyclical | Luxury Clothing | 15.98B | -18.54% | ||
Technology | Enterprise Software | 359B | +11.74% | ||
Technology | Other Internet Services | 189B | +50.18% | ||
Technology | E-commerce & Auction Services | 273B | +41.80% | ||
Technology | E-commerce & Auction Services | 122B | +41.94% | ||
Consumer Cyclical | Internet & Mail Order Department Stores | 2,401B | +3.07% | ||
Technology | Internet Security & Transactions Services | 502B | +4.95% | ||
Technology | Internet Security & Transactions Services | 653B | +10.44% | ||
Healthcare | Other Pharmaceuticals | 693B | -0.04% | ||
Technology | Other Electronic Equipment & Parts | 90.88B | -13.94% | ||
Healthcare | Other Pharmaceuticals | 394B | +13.19% | ||
Healthcare | Other Pharmaceuticals | 223B | +4.05% | ||
Technology | Other Communications & Networking | 269B | +14.95% | ||
Technology | Other Semiconductors | 167B | +0.77% | ||
Consumer Cyclical | Automobiles & Multi Utility Vehicles | 90.66B | +5.84% | ||
Technology | Phones & Smart Phones | 3,154B | -15.67% | ||
Consumer Cyclical | Other Apparel & Accessories | 15.9B | -1.14% | ||
Technology | Other Internet Services | 86B | +6.03% | ||
Technology | Other Semiconductor Equipment & Testing | 287B | -6.66% | ||
Consumer Cyclical | Handbags & Luggage | 289B | +1.94% | ||
Industrials | Other Aerospace & Defense | 279B | +57.85% | ||
Technology | Search Engines | 30.19B | +4.15% | ||
Consumer Cyclical | Other Apparel & Accessories | 27.5B | -39.92% | ||
Industrials | Transaction & Payment Services | 72.13B | -13.10% | ||
Technology | Other Integrated Telecommunications Services | 245B | +14.03% | ||
Consumer Cyclical | Other Apparel & Accessories | 17.54B | +25.33% | ||
Technology | Other Semiconductors | 197B | +15.52% | ||
Consumer Non-Cyclical | Other Tobacco | 278B | +48.51% | ||
Consumer Non-Cyclical | Energy Drinks | 57.54B | +12.25% | ||
Healthcare | Other Pharmaceuticals | 135B | +17.16% | ||
Technology | Other Software | 48.95B | -4.42% | ||
Technology | E-commerce & Auction Services | 36.01B | +26.13% | ||
Consumer Cyclical | Other Footwear | 5.9B | -3.97% | ||
Consumer Cyclical | Other Apparel & Accessories Retailers | 153B | -15.25% | ||
Technology | Other IT Services & Consulting | 177B | -19.71% | ||
Consumer Cyclical | Quick Service Restaurants | 72.66B | -10.56% | ||
Industrials | Other Electrical Components & Equipment | 155B | -1.56% | ||
Consumer Cyclical | Other Toys & Juvenile Products | 6.26B | +9.31% | ||
Technology | Other Phones & Handheld Devices | 316B | +26.13% | ||
Basic Materials | Other Specialty Chemicals | 24.43B | -9.07% | ||
Consumer Cyclical | Tire & Tube Manufacturers | 6.79B | +6.36% | ||
Healthcare | Other Pharmaceuticals | 201B | -19.62% | ||
Technology | Enterprise Software | 689B | +47.29% | ||
Industrials | Other Professional Information Services | 94.26B | +24.41% | ||
Consumer Non-Cyclical | Cosmetics & Perfumes | 225B | +6.06% | ||
Technology | Other IT Services & Consulting | 76.33B | -15.63% | ||
Healthcare | Other Pharmaceuticals | 73.24B | +0.11% | ||
Technology | Other IT Services & Consulting | 134B | -22.10% | ||
Consumer Cyclical | Jewelry | 104B | +2.83% | ||
Consumer Non-Cyclical | Other Brewers | 134B | +20.99% | ||
Technology | Other IT Services & Consulting | 266B | +30.04% | ||
Industrials | Heavy Trucks | 54.68B | -3.28% | ||
Industrials | Other Electrical Components & Equipment | 203B | +18.90% | ||
Consumer Cyclical | Other Apparel & Accessories | 5.33B | -1.34% | ||
Technology | Other Household Electronics | 144B | +5.82% | ||
Consumer Cyclical | Other Tires & Rubber Products | 26.49B | +1.29% | ||
Consumer Cyclical | Other Tires & Rubber Products | 27.06B | +12.21% | ||
Consumer Cyclical | Other Hotels, Motels & Cruise Lines | 17.79B | -13.50% | ||
Consumer Non-Cyclical | Other Non-Alcoholic Beverages | 301B | +12.19% | ||
Healthcare | Other Pharmaceuticals | 158B | +13.09% | ||
Consumer Cyclical | Quick Service Restaurants | 41.41B | +11.03% | ||
Healthcare | Other Pharmaceuticals | 259B | +1.17% | ||
Consumer Non-Cyclical | Other Non-Alcoholic Beverages | 45.55B | +4.42% | ||
Consumer Non-Cyclical | Consumer Goods Conglomerates | 82.47B | +18.70% | ||
Healthcare | Other Pharmaceuticals | 215B | -1.66% | ||
Consumer Non-Cyclical | Other Personal Products | 364B | -7.49% | ||
Healthcare | Medical Prosthetics | 17.52B | -20.72% | ||
Technology | Other Integrated Telecommunications Services | 172B | +2.13% | ||
Consumer Cyclical | Other Home Improvement Products & Services Retailers | 358B | -7.61% | ||
Consumer Cyclical | Other Hotels, Motels & Cruise Lines | 74.66B | -2.28% | ||
- | - | 31.17B | - | ||
Consumer Non-Cyclical | Other Food Processing | 27.73B | -1.30% | ||
Consumer Non-Cyclical | Other Food Processing | 51.24B | +4.51% | ||
Consumer Cyclical | Quick Service Restaurants | 212B | +2.48% | ||
Consumer Non-Cyclical | Other Personal Products | 70.38B | -4.48% | ||
Consumer Cyclical | Other Hotels, Motels & Cruise Lines | 64.82B | +10.33% | ||
Consumer Cyclical | Quick Service Restaurants | 22.65B | +6.08% | ||
Technology | Other Wireless Telecommunications Services | 194B | +18.31% | ||
Consumer Non-Cyclical | Other Personal Products | 149B | -2.37% | ||
Energy | Other Oil & Gas Refining and Marketing | 464B | +0.19% | ||
Consumer Non-Cyclical | Other Household Products | 15.82B | -20.96% | ||
Consumer Cyclical | Other Restaurants & Bars | 107B | +2.79% | ||
Technology | Other Integrated Telecommunications Services | 173B | +5.23% | ||
Energy | Other Oil & Gas Refining and Marketing | 218B | +21.44% | ||
Healthcare | Other Pharmaceuticals | 139B | -7.76% | ||
Consumer Non-Cyclical | Other Tobacco | 112B | +32.36% | ||
Consumer Non-Cyclical | Other Distillers & Wineries | 57.64B | -23.98% | ||
Industrials | Construction Machinery | 195B | +14.05% | ||
Consumer Cyclical | Other Apparel & Accessories | 275B | -25.61% | ||
Consumer Non-Cyclical | Other Food Processing | 32.93B | -9.41% | ||
News of the components
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Sector allocation
Ratings chart - Surperformance
Ratings ESG MSCI
- Stock Market
- Investment Themes
- Companies with iconic brands