Investment Themes

Companies with iconic brands

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Investment Themes

Although the concept of brand is not new, it is becoming an increasingly important part of the criteria for evaluating companies' intangible assets. As brands live in the collective imagination, they can inspire and build loyalty, contributing significantly to the operational success of companies and in turn to the stock market success of stocks.

To get out of the information tsunami to which we are subjected on a daily basis, brands must make relevant and differentiating value propositions. Few brands manage to achieve the feat of being permanently ingrained in our collective mind. The secret of a strong brand lies above all in the clarity of the message sent to the consumer who will associate unique values with the brand. It is by claiming a sufficiently visible asperity (a color code, a signature, a unique benefit, etc.) that a brand can emerge and hold our attention in the hubbub of the market. An iconic brand combines strong awareness with clear, precise and differentiating content. Awareness is the amount of presence in the mind of a brand and measures a recognition rate. Content, on the other hand, refers to the brand's message and territory. In other words, a brand must have something to say and to propose (the famous brand promise) and it must make it known by talking about it. The brands selected here combine a unique and high value proposition while telling a story that makes sense to its customers. A strong brand is an intangible asset that constitutes a moat (or sustainable competitive advantage). Companies with a sustainable competitive advantage are often much more profitable over time because they capitalize on their advantages at lower cost, making their business more efficient. The stocks of these companies tend to outperform their respective markets. This is why the MarketScreener team has created this thematic list of companies with strong brands. We used several parameters to measure brand strength such as international brand awareness, consumer confidence in the brand promise, consumer commitment to carrying, relaying and representing its content, brand awareness and image, and brand market value. This list only includes the top 100 companies with strong brands that meet qualitative investment criteria related to their fundamentals.

Our selection

Technology
Other Software
3,791B +21.01%
Technology
Social Media & Networking
1,771B +20.28%
Consumer Non-Cyclical
Distilleries
251B -5.71%
Technology
Other Semiconductors
1,019B +7.44%
Healthcare
Other Pharmaceuticals
287B -33.58%
Technology
Search Engines
2,250B -2.24%
Technology
Other Internet Services
515B +35.67%
Technology
Application Software
155B -17.74%
Technology
Other Internet Services
600B +24.46%
Technology
Cloud Computing Services
251B -21.52%
Consumer Cyclical
Luxury Clothing
15.98B -18.54%
Technology
Enterprise Software
359B +11.74%
Technology
Other Internet Services
189B +50.18%
Technology
E-commerce & Auction Services
273B +41.80%
Technology
E-commerce & Auction Services
122B +41.94%
Consumer Cyclical
Internet & Mail Order Department Stores
2,401B +3.07%
Technology
Internet Security & Transactions Services
502B +4.95%
Technology
Internet Security & Transactions Services
653B +10.44%
Healthcare
Other Pharmaceuticals
693B -0.04%
Technology
Other Electronic Equipment & Parts
90.88B -13.94%
Healthcare
Other Pharmaceuticals
394B +13.19%
Healthcare
Other Pharmaceuticals
223B +4.05%
Technology
Other Communications & Networking
269B +14.95%
Technology
Other Semiconductors
167B +0.77%
Consumer Cyclical
Automobiles & Multi Utility Vehicles
90.66B +5.84%
Technology
Phones & Smart Phones
3,154B -15.67%
Consumer Cyclical
Other Apparel & Accessories
15.9B -1.14%
Technology
Other Internet Services
86B +6.03%
Technology
Other Semiconductor Equipment & Testing
287B -6.66%
Consumer Cyclical
Handbags & Luggage
289B +1.94%
Industrials
Other Aerospace & Defense
279B +57.85%
Technology
Search Engines
30.19B +4.15%
Consumer Cyclical
Other Apparel & Accessories
27.5B -39.92%
Industrials
Transaction & Payment Services
72.13B -13.10%
Technology
Other Integrated Telecommunications Services
245B +14.03%
Consumer Cyclical
Other Apparel & Accessories
17.54B +25.33%
Technology
Other Semiconductors
197B +15.52%
Consumer Non-Cyclical
Other Tobacco
278B +48.51%
Consumer Non-Cyclical
Energy Drinks
57.54B +12.25%
Healthcare
Other Pharmaceuticals
135B +17.16%
Technology
Other Software
48.95B -4.42%
Technology
E-commerce & Auction Services
36.01B +26.13%
Consumer Cyclical
Other Footwear
5.9B -3.97%
Consumer Cyclical
Other Apparel & Accessories Retailers
153B -15.25%
Technology
Other IT Services & Consulting
177B -19.71%
Consumer Cyclical
Quick Service Restaurants
72.66B -10.56%
Industrials
Other Electrical Components & Equipment
155B -1.56%
Consumer Cyclical
Other Toys & Juvenile Products
6.26B +9.31%
Technology
Other Phones & Handheld Devices
316B +26.13%
Basic Materials
Other Specialty Chemicals
24.43B -9.07%
Consumer Cyclical
Tire & Tube Manufacturers
6.79B +6.36%
Healthcare
Other Pharmaceuticals
201B -19.62%
Technology
Enterprise Software
689B +47.29%
Industrials
Other Professional Information Services
94.26B +24.41%
Consumer Non-Cyclical
Cosmetics & Perfumes
225B +6.06%
Technology
Other IT Services & Consulting
76.33B -15.63%
Healthcare
Other Pharmaceuticals
73.24B +0.11%
Technology
Other IT Services & Consulting
134B -22.10%
Consumer Cyclical
Jewelry
104B +2.83%
Consumer Non-Cyclical
Other Brewers
134B +20.99%
Technology
Other IT Services & Consulting
266B +30.04%
Industrials
Heavy Trucks
54.68B -3.28%
Industrials
Other Electrical Components & Equipment
203B +18.90%
Consumer Cyclical
Other Apparel & Accessories
5.33B -1.34%
Technology
Other Household Electronics
144B +5.82%
Consumer Cyclical
Other Tires & Rubber Products
26.49B +1.29%
Consumer Cyclical
Other Tires & Rubber Products
27.06B +12.21%
Consumer Cyclical
Other Hotels, Motels & Cruise Lines
17.79B -13.50%
Consumer Non-Cyclical
Other Non-Alcoholic Beverages
301B +12.19%
Healthcare
Other Pharmaceuticals
158B +13.09%
Consumer Cyclical
Quick Service Restaurants
41.41B +11.03%
Healthcare
Other Pharmaceuticals
259B +1.17%
Consumer Non-Cyclical
Other Non-Alcoholic Beverages
45.55B +4.42%
Consumer Non-Cyclical
Consumer Goods Conglomerates
82.47B +18.70%
Healthcare
Other Pharmaceuticals
215B -1.66%
Consumer Non-Cyclical
Other Personal Products
364B -7.49%
Healthcare
Medical Prosthetics
17.52B -20.72%
Technology
Other Integrated Telecommunications Services
172B +2.13%
Consumer Cyclical
Other Home Improvement Products & Services Retailers
358B -7.61%
Consumer Cyclical
Other Hotels, Motels & Cruise Lines
74.66B -2.28%
- - 31.17B -
Consumer Non-Cyclical
Other Food Processing
27.73B -1.30%
Consumer Non-Cyclical
Other Food Processing
51.24B +4.51%
Consumer Cyclical
Quick Service Restaurants
212B +2.48%
Consumer Non-Cyclical
Other Personal Products
70.38B -4.48%
Consumer Cyclical
Other Hotels, Motels & Cruise Lines
64.82B +10.33%
Consumer Cyclical
Quick Service Restaurants
22.65B +6.08%
Technology
Other Wireless Telecommunications Services
194B +18.31%
Consumer Non-Cyclical
Other Personal Products
149B -2.37%
Energy
Other Oil & Gas Refining and Marketing
464B +0.19%
Consumer Non-Cyclical
Other Household Products
15.82B -20.96%
Consumer Cyclical
Other Restaurants & Bars
107B +2.79%
Technology
Other Integrated Telecommunications Services
173B +5.23%
Energy
Other Oil & Gas Refining and Marketing
218B +21.44%
Healthcare
Other Pharmaceuticals
139B -7.76%
Consumer Non-Cyclical
Other Tobacco
112B +32.36%
Consumer Non-Cyclical
Other Distillers & Wineries
57.64B -23.98%
Industrials
Construction Machinery
195B +14.05%
Consumer Cyclical
Other Apparel & Accessories
275B -25.61%
Consumer Non-Cyclical
Other Food Processing
32.93B -9.41%

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Sector allocation

Ratings chart - Surperformance

Ratings ESG MSCI

  1. Stock Market
  2. Investment Themes
  3. Companies with iconic brands