![Cheryl Potter](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Cheryl Potter
Director/Board Member at
The British Private Equity & Venture Capital Association
Net worth: 493 737 $ as of 2026-06-29
Profile
Cheryl Yvonne Potter is currently a Non-Executive Director at Marks & Spencer Plc since 2023 and a Director at The British Private Equity & Venture Capital Association since 2017.
Former roles include Chairman at WPEI Ltd., Director at Maxeda BV, Non-Executive Director at Nomad Foods Europe Ltd., Director-Supervisory Board at Maxeda DIY Group BV, Director at Birds Eye Ltd., Non Executive Director at HHGL Ltd. from 2000 to 2002, Non-Executive Director at Airwair International Ltd. from 2014 to 2020, Non-Executive Director at Dr. Martens Plc from 2014 to 2020, Independent Non-Executive Director at Marks & Spencer Group Plc from 2023 to 2026, Non-Executive Director at Schustermann & Borenstein GmbH, Non-Executive Director at Best Secret GmbH from 2017 to 2021, Partner & Head of Consumer at Permira Advisers LLP from 2005 to 2020, and a position at Arthur Andersen LLP from 2004 to 2005.
Education includes undergraduate studies at The University of Liverpool.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2026-05-18 | 100,000 ( 0% ) | 493 737 $ | 2026-06-29 |
Cheryl Potter active positions
| Companies | Position | Start |
|---|---|---|
The British Private Equity & Venture Capital Association
 The British Private Equity & Venture Capital Association Investment ManagersFinance Functions as a private equity and venture capital industry | Director/Board Member | 2017-09-04 |
Marks & Spencer Plc
 Marks & Spencer Plc Department StoresRetail Trade Operates department stores | Director/Board Member | 2023-02-28 |
Former positions of Cheryl Potter
| Companies | Position | End |
|---|---|---|
| MARKS & SPENCER GROUP PLC | Director/Board Member | 2026-07-06 |
Best Secret GmbH
 Best Secret GmbH Catalog/Specialty DistributionRetail Trade Provides electronic shopping and mail order sales | Director/Board Member | 2021-09-12 |
Permira Advisers LLP
 Permira Advisers LLP Investment ManagersFinance Permira Advisers invests in middle market companies located across the globe. The firm focuses on technology, consumer, healthcare, services and climate sectors. It provides financing in the form of debt and equity for buyout and growth stage capital requirements. | Private Equity Investor | 2020-11-17 |
Airwair International Ltd.
 Airwair International Ltd. Apparel/FootwearConsumer Non-Durables Manufactures and retails shoes, boots, and clothing products | Director/Board Member | 2020-02-29 |
Maxeda BV
 Maxeda BV Specialty StoresRetail Trade Provides non-food retail services in Europe | Director/Board Member | 2011-11-03 |
Training of Cheryl Potter
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
69
1st degree connections
15
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 15 |
|---|---|
Marks & Spencer Plc
Marks & Spencer Plc Department StoresRetail Trade Operates department stores | Retail Trade |
Marks & Spencer Group Plc
 Marks & Spencer Group Plc Department StoresRetail Trade Retails clothes, food and home products | Retail Trade |
Permira Advisers LLP
Permira Advisers LLP Investment ManagersFinance Permira Advisers invests in middle market companies located across the globe. The firm focuses on technology, consumer, healthcare, services and climate sectors. It provides financing in the form of debt and equity for buyout and growth stage capital requirements. | Finance |
The University of Liverpool
 The University of Liverpool Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
HHGL Ltd.
 HHGL Ltd. Specialty StoresRetail Trade Retails home improvement, flooring, outdoor, paint, furniture and electrical products through online store | Retail Trade |
Maxeda BV
Maxeda BV Specialty StoresRetail Trade Provides non-food retail services in Europe | Retail Trade |
Nomad Foods Europe Ltd.
 Nomad Foods Europe Ltd. Food DistributorsDistribution Services Distributes frozen food products | Distribution Services |
Schustermann & Borenstein GmbH
 Schustermann & Borenstein GmbH Apparel/Footwear RetailRetail Trade Engages in the fashion industry | Retail Trade |
Birds Eye Ltd.
 Birds Eye Ltd. Food: Meat/Fish/DairyConsumer Non-Durables Manufactures and distributes frozen food | Consumer Non-Durables |
Airwair International Ltd.
Airwair International Ltd. Apparel/FootwearConsumer Non-Durables Manufactures and retails shoes, boots, and clothing products | Consumer Non-Durables |
Maxeda DIY Group BV
 Maxeda DIY Group BV Home Improvement ChainsRetail Trade Retails DIY products | Retail Trade |
The British Private Equity & Venture Capital Association
The British Private Equity & Venture Capital Association Investment ManagersFinance Functions as a private equity and venture capital industry | Finance |
Level20
 Level20 Miscellaneous Commercial ServicesCommercial Services Operates as a non-profit organization to inspire women to join and succeed in the private equity industry | Commercial Services |
Best Secret GmbH
Best Secret GmbH Catalog/Specialty DistributionRetail Trade Provides electronic shopping and mail order sales | Retail Trade |
Dr. Martens Plc
 Dr. Martens Plc Apparel/FootwearConsumer Non-Durables Produces and supplies footwear | Consumer Non-Durables |
- Stock Market
- Insiders
- Cheryl Potter
Choose MarketScreener 
