On June 12, 2024, Southwest Airlines Co. announced that its CEO, Bob Jordan, said that he would not resign as the Company faces pressure from Elliott Investment Management. The Company added that it is already considering amendments to its open-seating policy and other potential changes.

Bob Jordan stated that he will treat Elliott Investment Management like any other investor and mentioned that he will sit down and listen to them. He also added that the Company has a great plan and will execute. Bob Jordan stated that Elliott Investment Management's plan ?is fairly light?

on proposed changes. He added that he had heard Elliott Investment Management could propose bag fees, but the Company said its customer data shows that nearly 50% of its customers pick the airline because of its no-bag fee policy. Bob Jordan stated that the Company is considering changes to its open seating policy and potentially adding premium seating or extra legroom seats.

Bob Jordan added that the Company plans to unveil a ?very broad plan? at an investor day in September.