International Business Machines Corporation announced new software and cloud-based services to help business leaders, such as chief marketing officers and chief human resource officers, advance their organization's transformation with the adoption of social business technology. The new offerings will help business leaders integrate IBM's social networking and analytics technologies into their business processes to empower the 21st Century workforce and transform client experiences. The new social software offerings will help companies gain deeper insights into big data generated through the use of social networks.

IBM's new software and cloud-based services includes a new Web-based social networking environment that provides HR leaders with a better way to recruit and onboard new employees, while giving employees access to digital media and data in real-time, enabling faster decision making. Software to help marketing teams design sophisticated advertising campaigns and quickly publish those campaigns to leading social networks, resulting in a consistent customer experience through every online channel. The next release of IBM's industry-leading social networking platform will further enable users to access and analyze big data from inside and outside the organization, including Facebook, Twitter, audio and video.

Already in beta, IBM is also announcing its plans to release the industry's first truly social email client incorporating file sharing, activity streams and a simplified user interface. This will be the first major release of Notes and Domino in five years.