Sweetgreen had announced the nationwide launch of Wraps, introducing the format to its menu for the first time with bold flavor and satisfying portions. Following a successful market test across locations in New York, the Midwest, and Los Angeles, Wraps will be available at Sweetgreen restaurants nationwide beginning May 6. The launch marks Sweetgreen?s biggest category expansion beyond its chef-crafted bowls, salads, and plates, introducing a more portable format designed for everyday occasions. All wraps are priced under $15, with the average price around $12.50.
Wraps bring the brand?s high-quality, thoughtfully sourced ingredients and scratch cooking into a format that fits seamlessly into busy, everyday routines. Each wrap is built with the same fresh, ingredient-forward approach that Sweetgreen is known for, layering bold flavors, texture, and protein into something that?s both craveable and easy to eat on the go. With the majority of the signature wraps containing 40+ grams of protein, wraps offer a feel-good option for moments when guests want something quick without sacrificing quality.
To support that, the team created a custom extra virgin olive oil tortilla in close collaboration with a trusted supplier, free of seed oils and preservatives, designed to meet Sweetgreen?s standards for taste and ingredient integrity. Since launching in select markets in February, Wraps have quickly built a loyal following, with guests embracing the format and coming back for more. Early feedback has been overwhelmingly positive, with customers calling it ?the best thing I?ve had at Sweetgreen?
and ?a really filling, worth-it meal.? That enthusiasm has only accelerated on social, where Wraps are already taking off on TikTok - sparking hundreds of videos, over 20 million views, and nearly 800K engagements across #sweetgreenwraps and #sweetgreenwrap - quickly becoming one of the most talked-about items on the menu. The menu includes a lineup of familiar favorites, reimagined with bold flavor and Sweetgreen?s ingredient-forward approach: Classic Chicken Caesar: antibiotic-free roasted chicken, parmesan crisps, shaved parmesan, garlic breadcrumbs and chopped romaine, tossed in caesar dressing with a squeeze of lemon.
Chicken Jalapeño Ranch: antibiotic-free roasted chicken, warm white rice, corn salsa, white cheddar and pickled onions, finished with spicy charred jalapeño ranch. Cali Chicken Club: Antibiotic-free roasted chicken, avocado, crumbled bacon, tomatoes and chopped romaine, finished with garlic aioli. KBBQ Chicken: Antibiotic-free roasted chicken, white rice, napa cabbage slaw, apple kimchi sauce and crispy onions, finished with KBBQ drizzle (available for a limited time through August 11).
Wraps will be available nationwide beginning May 6 at all Sweetgreen locations. Guests can order in-store, via the Sweetgreen app or online.
