"Plesio, which means 'proximity' in Greek, was chosen to unite the seven brands around the group's project. Simple, short and easy to remember, the name evokes the pleasure of doing business, welcoming customers and providing service," the food retailer said.

According to the company, the new name will clearly distinguish the group from the Casino brand, which is continuing its history through its stores, customers and local presence. "This new identity brings together brands that each have their own positioning and their own way of delivering convenience," it added.

The group is providing them with shared resources and expertise to accelerate the rollout of their concepts, the renovation of stores, and the development of takeout food and services. It is also strengthening its role as a franchisor by supporting its franchisees.

The new identity will be gradually rolled out across the group's internal and external communications materials. The change in corporate name will be formally submitted for shareholder approval at the next annual general meeting, expected to be held in 2027.