![Yee Seiong Choon](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Yee Seiong Choon
Chief Executive Officer at
POH KONG HOLDINGS
Net worth: 3 M $ as of 2026-06-29
Profile
Yee Seiong Choon is the founder of Poh Kong Jewellers Sdn.
Bhd.
(founded in 1976) and Poh Kong Holdings Bhd.
(founded in 1976).
He is currently the Executive Chairman & Group Managing Director at Poh Kong Holdings Bhd.
Mr. Choon is also the founder of Malaysia Retail Chain Association (founded in 1992) and a member of the association.
He is currently the Director at Choon Yee Seiong Sdn.
Mr. Choon was formerly the President of Federation of Goldsmiths & Jewellers Associations of Malaysia.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2025-11-02 | 11,600,246 ( 2.83% ) | 3 M $ | 2026-06-29 |
Yee Seiong Choon active positions
| Companies | Position | Start |
|---|---|---|
| POH KONG HOLDINGS | Chief Executive Officer | 2004-01-12 |
Malaysia Retail Chain Association
 Malaysia Retail Chain Association Miscellaneous Commercial ServicesCommercial Services Operates retailers associations | Founder | 1991-12-31 |
Choon Yee Seiong Sdn. Bhd. | Director/Board Member | - |
Former positions of Yee Seiong Choon
| Companies | Position | End |
|---|---|---|
Federation of Goldsmiths & Jewellers Associations of Malaysia
 Federation of Goldsmiths & Jewellers Associations of Malaysia Miscellaneous Commercial ServicesCommercial Services Operates as a trade association | President | - |
Poh Kong Jewellers Sdn. Bhd.
 Poh Kong Jewellers Sdn. Bhd. Wholesale DistributorsDistribution Services Supplies and retails jewelry, precious stones, and gold ornaments | Founder | - |
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
24
1st degree connections
5
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 5 |
|---|---|
Poh Kong Holdings Bhd.
 Poh Kong Holdings Bhd. Other Consumer SpecialtiesConsumer Durables Operates as an investment holding company through its subsidiaries designs, manufactures, wholesales and retails jewelry | Consumer Durables |
Poh Kong Jewellers Sdn. Bhd.
Poh Kong Jewellers Sdn. Bhd. Wholesale DistributorsDistribution Services Supplies and retails jewelry, precious stones, and gold ornaments | Distribution Services |
Malaysia Retail Chain Association
Malaysia Retail Chain Association Miscellaneous Commercial ServicesCommercial Services Operates retailers associations | Commercial Services |
Federation of Goldsmiths & Jewellers Associations of Malaysia
Federation of Goldsmiths & Jewellers Associations of Malaysia Miscellaneous Commercial ServicesCommercial Services Operates as a trade association | Commercial Services |
Choon Yee Seiong Sdn. Bhd. |
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- Yee Seiong Choon
