Ruobai Sima

Director of Finance/CFO at ATA CREATIVITY GLOBAL

Net worth: 2 M $ as of 2026-09-29

Consumer Services

Commercial Services

Technology Services

Profile

Ruobai Sima is currently the Chief Financial Officer at ATA Creativity Global since 2022.
Prior to this, he served as the Chief Financial Officer at Beijing Aiyihang Auto Service Ltd. from 2016 to 2022 and at Beijing Shouqi Zhixing Technology Co. Ltd. from 2016 to 2022.
He also worked as the Financial Director at Bitauto Holdings Ltd. from 2015 to 2016 and as the Vice Director-Finance Department at Toyota Motor Finance (China) Co., Ltd. from 2008 to 2015.
Additionally, he worked as a Senior Auditor at PricewaterhouseCoopers China Ltd. from 2004 to 2008.
Mr. Sima holds a graduate degree from the University of International Business & Economics and an undergraduate degree from Capital University of Economics & Business.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
ATA CREATIVITY GLOBAL 5.11%	2026-04-29	4,400,000 ( 5.11% )	2 M $	2026-09-29

Ruobai Sima active positions

Companies	Position	Start
ATA CREATIVITY GLOBAL	Director of Finance/CFO	2022-05-11

All active positions of Ruobai Sima

Former positions of Ruobai Sima

Companies	Position	End
Beijing Aiyihang Auto Service Ltd. Beijing Aiyihang Auto Service Ltd. Other Consumer ServicesConsumer Services Provides automobile services such as carwashes and related maintenance	Director of Finance/CFO	2021-12-31
Beijing Shouqi Zhixing Technology Co. Ltd. Beijing Shouqi Zhixing Technology Co. Ltd. Other TransportationTransportation Provides public transport travel services	Director of Finance/CFO	2021-12-31
BITAUTO HOLDINGS LIMITED	Director of Finance/CFO	2015-12-31
Toyota Motor Finance (China) Co., Ltd. Toyota Motor Finance (China) Co., Ltd. Finance/Rental/LeasingFinance Provides consumer finance for automobile purchases	Corporate Officer/Principal	2014-12-31
PricewaterhouseCoopers China Ltd. PricewaterhouseCoopers China Ltd. Miscellaneous Commercial ServicesCommercial Services Audit firm	Comptroller/Controller/Auditor	2007-12-31

See the detail of Ruobai Sima's experience

Education of Ruobai Sima

Experiences
Positions held

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Private companies

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Connections

1st degree connections

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Female

Members of the board

Executives

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Linked companies

Private companies	8
University of International Business & Economics University of International Business & Economics Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Beijing Aiyihang Auto Service Ltd. Beijing Aiyihang Auto Service Ltd. Other Consumer ServicesConsumer Services Provides automobile services such as carwashes and related maintenance	Consumer Services
PricewaterhouseCoopers China Ltd. PricewaterhouseCoopers China Ltd. Miscellaneous Commercial ServicesCommercial Services Audit firm	Commercial Services
ATA Creativity Global ATA Creativity Global Miscellaneous Commercial ServicesCommercial Services Provides computer-based testing services	Commercial Services
Capital University of Economics & Business Capital University of Economics & Business Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Bitauto Holdings Ltd. Bitauto Holdings Ltd. Internet Software/ServicesTechnology Services Provides internet content and marketing services for the automotive used car sale & purchases	Technology Services
Toyota Motor Finance (China) Co., Ltd. Toyota Motor Finance (China) Co., Ltd. Finance/Rental/LeasingFinance Provides consumer finance for automobile purchases	Finance
Beijing Shouqi Zhixing Technology Co. Ltd. Beijing Shouqi Zhixing Technology Co. Ltd. Other TransportationTransportation Provides public transport travel services	Transportation