Rhonda Hartley Inskeep

Cerity Partners employs an asset allocation strategy that is based on modern portfolio theory. The firm aims to reduce risk in an investment portfolio to maximize returns. Specifically, they develop an asset allocation strategy for each client based on the client’s unique investment objectives and risk tolerance.

Nationally chartered commercial bank

Palladium Partners' investment process includes an ongoing analysis of the relative risk and reward between asset classes. This analysis is based primarily on macroeconomic factors such as corporate earnings, interest rates, inflation, and the projected outlook for each, as well as that of the economy as whole, both domestic and global. Their equity selection process focuses on stocks that are high quality, diversified among industries and have attractive valuations. The firm employs a fixed-income strategy focused on high credit quality and preservation of capital. In addition to their own research, as well as that of the credit rating agencies, Palladium Partners utilizes independent, third-party research to help identify both risks and value. The type of bond held depends on the effective tax rate of each account, and may include either government, corporate or municipal bonds.