![Kei Sugawara](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Kei Sugawara
Founder at
ISTYLE INC.
Net worth: 932 151 $ as of 2026-08-30
Profile
Kei Sugawara is the founder of istyle, Inc., founded in 1999, holding the title of Vice Chairman & Chief Financial Officer since 2022.
Current jobs include Chairman & General Manager at istyle China Co., Ltd. since 2020; Director at i-TRUE Communications Inc. since 2017; Director & Representative Partner at iSGS Investment Works, Inc. since 2016; Outside Director at Open Eight Co., Ltd. since 2021; Representative Director at istyle China Corp.
Ltd. since 2012; Representative Director at istyle Global (Singapore) Pte Ltd. since 2015; Director at Hermo Creative (M) Sdn.
Bhd.
since 2017; Representative Director at istyle Capital, Inc. since 2014; Representative Director at MUA Inc. since 2017; Director at istyle Retail (Hong Kong) Co. Ltd. since 2016; Director at istyle trading inc.
since 2015; Representative Director at istyle USA, Inc. since 2017; Outside Director at tsumug, Inc. since 2017; Director at Istyle Retail Thailand Co. Ltd. since 2018; and Auditor at PT.
Creative Visions Indonesia since 2012.
Former jobs include Independent Outside Director at Unipos, Inc.; Principal at Accenture LLC; and President at Cosme.com Inc. from 2008 to 2012.
Education includes an MBA from the University of Bristol.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
ISTYLE INC. 0.27% | 2025-06-29 | 275,666 ( 0.27% ) | 932 151 $ | 2026-08-30 |
Kei Sugawara active positions
| Companies | Position | Start |
|---|---|---|
| ISTYLE INC. | Founder | 1999-07-26 |
istyle Retail (Hong Kong) Co. Ltd.
 istyle Retail (Hong Kong) Co. Ltd. Drugstore ChainsRetail Trade Retails cosmetics and perfumes | Director/Board Member | 2016-09-30 |
Istyle Retail Thailand Co. Ltd. | Director/Board Member | 2018-03-31 |
tsumug, Inc.
 tsumug, Inc. Packaged SoftwareTechnology Services Operates as smart connected lock developer | Director/Board Member | 2017-01-31 |
iSGS Investment Works, Inc.
 iSGS Investment Works, Inc. Investment ManagersFinance iSGS Investment Works is an active manager which provides equity financing for seed stage, early stage, and later stage startup companies located in Japan. The firm targets companies operating in the fields of internet-related business. | Director/Board Member | 2016-05-31 |
MUA Inc.
 MUA Inc. Internet Software/ServicesTechnology Services Operates software platform for cosmetics reviewing | Director/Board Member | 2017-06-30 |
istyle USA, Inc.
 istyle USA, Inc. Internet Software/ServicesTechnology Services Operates beauty portal sites | Director/Board Member | 2017-06-30 |
i-TRUE Communications Inc.
 i-TRUE Communications Inc. Miscellaneous Commercial ServicesCommercial Services Provides online information and intelligence services | Director/Board Member | 2017-06-30 |
Hermo Creative (M) Sdn. Bhd.
 Hermo Creative (M) Sdn. Bhd. Internet RetailRetail Trade Retails cosmetic and beauty products over the Internet | Director/Board Member | 2017-02-28 |
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Former positions of Kei Sugawara
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Training of Kei Sugawara
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
37
1st degree connections
20
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 20 |
|---|---|
istyle, Inc.
 istyle, Inc. Internet Software/ServicesTechnology Services Operates cosmetics based web portals and retails beauty products through online | Technology Services |
University of Bristol
 University of Bristol Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Accenture LLC
 Accenture LLC Miscellaneous Commercial ServicesCommercial Services Provides financial and investment services | Commercial Services |
Cosme.com Inc.
 Cosme.com Inc. Cosme.com Inc. operates the @cosme shopping site, which offers a wide selection of brands across categories such as skincare, makeup, body care, hair care, sun protection, fragrances, nail care, beauty appliances, and daily necessities. The company is located in Japan. The platform provides authentic products, detailed product rankings, user and professional reviews, brand searches, and seasonal or limited-edition collections. Users can register for free accounts to access personalized services including favorites, purchase history, and point-based rewards systems. The site promotes campaigns with benefits such as free shipping, point-back offers, exclusive coupons, and pre-order or limited-quantity sales. Live shopping events with beauty consultants offer real-time advice and special deals. The platform supports sustainability by selling discounted outlet products to reduce cosmetic waste and delivers beauty-related content including product rankings, user reviews, blogs, Q&A, brand news, and premium services. It also maintains flagship stores and offers beauty job listings through @cosme career, with comprehensive customer support and policies governed by Japanese law. | |
i-TRUE Communications Inc.
i-TRUE Communications Inc. Miscellaneous Commercial ServicesCommercial Services Provides online information and intelligence services | Commercial Services |
Unipos, Inc.
 Unipos, Inc. Information Technology ServicesTechnology Services Develops internet widespread technology and provides web services | Technology Services |
iSGS Investment Works, Inc.
iSGS Investment Works, Inc. Investment ManagersFinance iSGS Investment Works is an active manager which provides equity financing for seed stage, early stage, and later stage startup companies located in Japan. The firm targets companies operating in the fields of internet-related business. | Finance |
Open Eight Co., Ltd.
 Open Eight Co., Ltd. Movies/EntertainmentConsumer Services Provides motion picture advertisement network businesses | Consumer Services |
istyle China Corp. Ltd. | |
istyle Global (Singapore) Pte Ltd.
 istyle Global (Singapore) Pte Ltd. Internet Software/ServicesTechnology Services Operates cosmetics focused web portals | Technology Services |
istyle China Co., Ltd. | |
PT. Creative Visions Indonesia
 PT. Creative Visions Indonesia Advertising/Marketing ServicesCommercial Services Provides digital marketing solutions | Commercial Services |
Hermo Creative (M) Sdn. Bhd.
Hermo Creative (M) Sdn. Bhd. Internet RetailRetail Trade Retails cosmetic and beauty products over the Internet | Retail Trade |
istyle Capital, Inc. /JP/ | |
MUA Inc.
MUA Inc. Internet Software/ServicesTechnology Services Operates software platform for cosmetics reviewing | Technology Services |
istyle Retail (Hong Kong) Co. Ltd.
istyle Retail (Hong Kong) Co. Ltd. Drugstore ChainsRetail Trade Retails cosmetics and perfumes | Retail Trade |
istyle trading inc.
 istyle trading inc. Medical DistributorsDistribution Services Distributes pharmaceuticals products | Distribution Services |
istyle USA, Inc.
istyle USA, Inc. Internet Software/ServicesTechnology Services Operates beauty portal sites | Technology Services |
tsumug, Inc.
tsumug, Inc. Packaged SoftwareTechnology Services Operates as smart connected lock developer | Technology Services |
Istyle Retail Thailand Co. Ltd. |
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