![Julie Masino](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Julie Masino
Director/Board Member at
VIVID SEATS INC.
Net worth: 5 M $ as of 2026-08-30
Profile
Ms. Julie F.
Masino is an Independent Director at Vivid Seats, Inc. and an Independent Director at Vivid Seats, Inc. She is on the Board of Directors at Vivid Seats, Inc. and Vivid Seats, Inc. Ms. Masino was previously employed as a President, Chief Executive Officer & Director by Cracker Barrel Old Country Store, Inc., a President, Senior Vice President & GM-Fisher Price by Mattel, Inc., a President & Chief Executive Officer by Sprinkles Cupcakes LLC, a Director-at-Large by Food Lifeline Hunger Solution Center, a Vice President-Global Beverage by Starbucks Corp., and a President-International by Taco Bell Corp.
She also served on the board at Happy Mountains LLC and Cole Haan LLC.
She received her undergraduate degree from Miami University.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2026-08-06 | 81,971 ( 0.37% ) | 5 M $ | 2026-08-30 | |
| 2026-06-08 | 11,410 ( 0.11% ) | 66 863 $ | 2026-08-30 |
Julie Masino active positions
| Companies | Position | Start |
|---|---|---|
| VIVID SEATS INC. | Director/Board Member | 2021-10-17 |
Former positions of Julie Masino
| Companies | Position | End |
|---|---|---|
| CRACKER BARREL OLD COUNTRY STORE, INC. | Chief Executive Officer | 2026-08-09 |
Taco Bell Corp.
 Taco Bell Corp. RestaurantsConsumer Services Operates a chain of fast-food restaurants | Director/Board Member | 2017-12-31 |
| MATTEL, INC. | President | 2017-12-31 |
Sprinkles Cupcakes LLC
 Sprinkles Cupcakes LLC Food: Specialty/CandyConsumer Non-Durables Offers bakery products | Chief Executive Officer | 2016-12-31 |
Cole Haan LLC
 Cole Haan LLC Wholesale DistributorsDistribution Services Manufactures and distributes footwear, handbags, apparel, and accessories | Director/Board Member | - |
Training of Julie Masino
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
58
1st degree connections
10
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 10 |
|---|---|
Mattel, Inc.
 Mattel, Inc. Recreational ProductsConsumer Durables Designs, manufactures and markets toys | Consumer Durables |
Starbucks Corp.
 Starbucks Corp. RestaurantsConsumer Services Produces and sells coffee and tea | Consumer Services |
Taco Bell Corp.
Taco Bell Corp. RestaurantsConsumer Services Operates a chain of fast-food restaurants | Consumer Services |
Miami University
 Miami University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Cole Haan LLC
Cole Haan LLC Wholesale DistributorsDistribution Services Manufactures and distributes footwear, handbags, apparel, and accessories | Distribution Services |
Cracker Barrel Old Country Store, Inc.
 Cracker Barrel Old Country Store, Inc. RestaurantsConsumer Services Operates restaurants | Consumer Services |
Food Lifeline Hunger Solution Center
 Food Lifeline Hunger Solution Center Miscellaneous Commercial ServicesCommercial Services Provides food donations | Commercial Services |
Sprinkles Cupcakes LLC
Sprinkles Cupcakes LLC Food: Specialty/CandyConsumer Non-Durables Offers bakery products | Consumer Non-Durables |
Happy Mountains LLC
 Happy Mountains LLC Hospital/Nursing ManagementHealth Services Provides professional walk-in medical treatment for non-life and non-limb threatening illnesses and injuries | Health Services |
Vivid Seats, Inc.
 Vivid Seats, Inc. Movies/EntertainmentConsumer Services Operates an online ticketing marketplace | Consumer Services |
- Stock Market
- Insiders
- Julie Masino
