Julie Masino

Chief Executive Officer at CRACKER BARREL OLD COUNTRY STORE, INC.

Net worth: 4 M $ as of 2026-06-29

55 year

62 connections

Consumer Services

Consumer Durables

Distribution Services

Profile

Julie Felss Masino is currently President, Chief Executive Officer & Director at Cracker Barrel Old Country Store, Inc. since 2023.
Julie is also an Independent Director at Vivid Seats, Inc. since 2021.
Former positions include President & Chief Executive Officer at Sprinkles Cupcakes LLC from 2014 to 2017, President, Senior Vice President & GM-Fisher Price at Mattel, Inc. from 2017 to 2018, and President-International at Taco Bell Corp.
from 2020 to 2023.
Other former roles include Director at Cole Haan LLC, Director-at-Large at Food Lifeline Hunger Solution Center, Director at Happy Mountains LLC, Vice President-Global Beverage at Starbucks Corp., and Director at Vivid Seats, Inc. Education includes undergraduate studies at Miami University.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
CRACKER BARREL OLD COUNTRY STORE, INC. 0.37%	2025-09-29	82,659 ( 0.37% )	4 M $	2026-06-29
VIVID SEATS INC. CLASS A 0.11%	2026-06-08	11,410 ( 0.11% )	74 393 $	2026-06-29

Julie Masino active positions

Companies	Position	Start
VIVID SEATS INC.	Director/Board Member	2021-10-17
CRACKER BARREL OLD COUNTRY STORE, INC.	Chief Executive Officer	2023-08-06

All active positions of Julie Masino

Former positions of Julie Masino

Companies	Position	End
Taco Bell Corp. Taco Bell Corp. RestaurantsConsumer Services Operates a chain of fast-food restaurants	Director/Board Member	2017-12-31
MATTEL, INC.	President	2017-12-31
Sprinkles Cupcakes LLC Sprinkles Cupcakes LLC Food: Specialty/CandyConsumer Non-Durables Offers bakery products	Chief Executive Officer	2016-12-31
Cole Haan LLC Cole Haan LLC Wholesale DistributorsDistribution Services Manufactures and distributes footwear, handbags, apparel, and accessories	Director/Board Member	-
Happy Mountains LLC Happy Mountains LLC Hospital/Nursing ManagementHealth Services Provides professional walk-in medical treatment for non-life and non-limb threatening illnesses and injuries	Director/Board Member	-

See the detail of Julie Masino's experience

Training of Julie Masino

Experiences
Positions held

Active

Inactive

Listed companies

Private companies

See the detail of Julie Masino's experience

Connections

1st degree connections

1st degree companies

Male

Female

Members of the board

Executives

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Linked companies

Private companies	10
Mattel, Inc. Mattel, Inc. Recreational ProductsConsumer Durables Designs, manufactures and markets toys	Consumer Durables
Starbucks Corp. Starbucks Corp. RestaurantsConsumer Services Produces and sells coffee and tea	Consumer Services
Taco Bell Corp. Taco Bell Corp. RestaurantsConsumer Services Operates a chain of fast-food restaurants	Consumer Services
Miami University Miami University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Cole Haan LLC Cole Haan LLC Wholesale DistributorsDistribution Services Manufactures and distributes footwear, handbags, apparel, and accessories	Distribution Services
Cracker Barrel Old Country Store, Inc. Cracker Barrel Old Country Store, Inc. RestaurantsConsumer Services Operates restaurants	Consumer Services
Food Lifeline Hunger Solution Center Food Lifeline Hunger Solution Center Miscellaneous Commercial ServicesCommercial Services Provides food donations	Commercial Services
Sprinkles Cupcakes LLC Sprinkles Cupcakes LLC Food: Specialty/CandyConsumer Non-Durables Offers bakery products	Consumer Non-Durables
Happy Mountains LLC Happy Mountains LLC Hospital/Nursing ManagementHealth Services Provides professional walk-in medical treatment for non-life and non-limb threatening illnesses and injuries	Health Services
Vivid Seats, Inc. Vivid Seats, Inc. Movies/EntertainmentConsumer Services Operates an online ticketing marketplace	Consumer Services