Jennifer Bendall

Distributors & retailers in footwear industry

The Sports & Fitness Industry Association (SFIA) is a trade association representing over 700 companies in the sports and fitness sector, including manufacturers, brands, retailers, governing bodies, and leagues. The private company is located in the US. SFIA promotes sports and fitness participation and industry vitality through thought leadership, advocacy, research, and member services. It provides resources such as annual and single-sport participation reports, custom market intelligence services, and research insights for strategic decision-making. The association fosters industry collaboration through sport-specific councils and committees addressing growth, safety, diversity, innovation, and advocacy. SFIA organizes events including conferences, games, webinars, panel discussions, and challenges for entrepreneurs. Advocacy efforts focus on increasing participation, accessibility, affordability, and safety in sports and fitness, with priorities in youth engagement, infrastructure investment, female empowerment, economic growth, and public-private partnerships. Founded in 1906 and renamed SFIA in 2012, it supports a community with more than 3,000 business locations and 375,000 employees generating $150 billion in domestic sales.