Doug Adamson

Provides search engine marketing and optimization services

Playford Capital is an active manager which invests seed capital in start-up and early-stage South Australian technology-based companies in a range of sectors including health, food, beverage, mining, waste processing, water and logistics. The firm seeks to make staged investments up to AUD 1 million in companies with strong management teams, market potential, defensible intellectual property and sales up to AUD 5 million which offer economic benefit to South Australia. They invest money progressively as the investee company achieves agreed business milestones. Playford Capital takes minority stakes in their investee companies and seek a board seat, working with management on strategy, recruitment, marketing, capital raising, business systems and exits, typically realized via trade sales and IPOs. The firm's board investment committee makes their investment decisions.