Donna Vieira

Director/Board Member at CHOICE HOTELS INTERNATIONAL, INC.

Net worth: 7 M $ as of 2026-06-29

61 year

59 connections

Finance

Consumer Services

Commercial Services

Profile

Donna F.
Vieira is currently an Independent Director at Choice Hotels International, Inc. since 2021, a Director at Upromise, Inc., a Director at United Way of Delaware, Inc. since 2020, a Member of Executive Leadership Council, Inc., and an Executive Vice President at Sallie Mae Bank since 2019.
Formerly, Ms. Vieira was Senior Vice President-Relationship Manager at The Dun & Bradstreet Corp.
from 2010 to 2011, Chief Marketing Officer-Consumer Banking at JPMorgan Chase & Co. from 2014 to 2018, and Executive Vice President at SLM Corp.
from 2025 to 2026.
Education includes an undergraduate degree from Mount Allison University conferred in 1987 and an MBA from Lubin School of Business.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
SLM CORP 0.12%	2026-04-19	231,734 ( 0.12% )	6 M $	2026-06-29
CHOICE HOTELS INTERNATIONAL, INC. 0.01%	2026-05-20	6,699 ( 0.01% )	738 699 $	2026-06-29

Donna Vieira active positions

Companies	Position	Start
CHOICE HOTELS INTERNATIONAL, INC.	Director/Board Member	2021-07-20
Upromise, Inc. Upromise, Inc. Miscellaneous Commercial ServicesCommercial Services Provides a cash-back rewards programs linked to 529 plans that offers tax breaks for college savings	Director/Board Member	-
United Way of Delaware, Inc. United Way of Delaware, Inc. Miscellaneous Commercial ServicesCommercial Services Offers economic stability and financial empowerment for early education, college and career readiness	Director/Board Member	2020-06-25
Executive Leadership Council, Inc. Executive Leadership Council, Inc. Miscellaneous Commercial ServicesCommercial Services Operates membership organizations	Corporate Officer/Principal	-
Sallie Mae Bank Sallie Mae Bank Regional BanksFinance Provides commercial banking services	Corporate Officer/Principal	-

All active positions of Donna Vieira

Former positions of Donna Vieira

Companies	Position	End
SLM CORPORATION	Corporate Officer/Principal	2026-04-02
JPMORGAN CHASE & CO.	Corporate Officer/Principal	2018-09-30
DUN & BRADSTREET CORP	Corporate Officer/Principal	2011-03-31

See the detail of Donna Vieira's experience

Training of Donna Vieira

Experiences
Positions held

Active

Inactive

Listed companies

Private companies

See the detail of Donna Vieira's experience

Connections

1st degree connections

1st degree companies

Male

Female

Members of the board

Executives

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Linked companies

Private companies	10
SLM Corp. SLM Corp. Finance/Rental/LeasingFinance Provides private education loans	Finance
Choice Hotels International, Inc. Choice Hotels International, Inc. Hotels/Resorts/Cruise linesConsumer Services Operates franchise hotels	Consumer Services
The Dun & Bradstreet Corp. The Dun & Bradstreet Corp. Data Processing ServicesTechnology Services Provides business data and analytics services	Technology Services
JPMorgan Chase & Co. JPMorgan Chase & Co. Major BanksFinance Provides banking, asset management, investment banking, credit card and mortgage services	Finance
Upromise, Inc. Upromise, Inc. Miscellaneous Commercial ServicesCommercial Services Provides a cash-back rewards programs linked to 529 plans that offers tax breaks for college savings	Commercial Services
Executive Leadership Council, Inc. Executive Leadership Council, Inc. Miscellaneous Commercial ServicesCommercial Services Operates membership organizations	Commercial Services
Mount Allison University Mount Allison University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
United Way of Delaware, Inc. United Way of Delaware, Inc. Miscellaneous Commercial ServicesCommercial Services Offers economic stability and financial empowerment for early education, college and career readiness	Commercial Services
Sallie Mae Bank Sallie Mae Bank Regional BanksFinance Provides commercial banking services	Finance
Lubin School of Business Lubin School of Business Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services