Choong Lian Wong

Chief Executive Officer at SSF HOME GROUP

Net worth: 4 M $ as of 2026-08-30

66 year

Retail Trade

Distribution Services

Profile

Choong Lian Wong is the founder of Seven Star Trading (S) Pte Ltd., founded in 1989.
Mr. Wong is the founder of SSF Sdn.
Bhd., founded in 1996, holding the title of Director.
Mr. Wong is currently the Chief Executive Officer, Director & MD at SSF Home Group Bhd., starting in 2018.
Formerly, Mr. Wong served as Executive Director at SSF Home Group Bhd.
from 2022 to 2024.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
SSF HOME GROUP BHD 5.69%	2025-07-30	45,546,398 ( 5.69% )	4 M $	2026-08-30

Choong Lian Wong active positions

Companies	Position	Start
SSF HOME GROUP	Chief Executive Officer	2018-10-24
SSF Sdn. Bhd. SSF Sdn. Bhd. Specialty StoresRetail Trade Operates home deco center	Founder	1995-12-31

All active positions of Choong Lian Wong

Former positions of Choong Lian Wong

Companies	Position	End
SSF HOME GROUP	Director/Board Member	2024-10-09
Seven Star Trading (S) Pte Ltd. Seven Star Trading (S) Pte Ltd. Wholesale DistributorsDistribution Services Wholesales distribution of machinery and equipment	Founder	1994-12-31

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Experiences
Positions held

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Inactive

Listed companies

Private companies

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Connections

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Linked companies

Private companies	3
Seven Star Trading (S) Pte Ltd. Seven Star Trading (S) Pte Ltd. Wholesale DistributorsDistribution Services Wholesales distribution of machinery and equipment	Distribution Services
SSF Sdn. Bhd. SSF Sdn. Bhd. Specialty StoresRetail Trade Operates home deco center	Retail Trade
SSF Home Group Bhd. SSF Home Group Bhd. Specialty StoresRetail Trade Retails furniture through online and offline	Retail Trade