Camilla Elden Gundem

Icon focuses on high-growth industries such as telecommunications, media, technology and energy including oil, gas and renewable energies. They also consider opportunities in environmental technology, services, geriatric-related health services, healthcare and nanotechnology. Exceptionally, they invest in opportunities in the Seattle area through their local partners. Depending on circumstances, the firm aims to develop, reposition, internationalize or restructure their portfolio companies. The firm's investment objective is to achieve maximum return. They are long-term, active investors. They target companies connected directly or indirectly to the Nordic region, diversifying across and within industries, and across development stages. They typically invest in small and mid-size technology related firms displaying substantial growth potential, more mature small and mid-size firms approaching a new growth area, undervalued firms or industries, and businesses confronted with important strategic challenges. Key investment criteria are attractive market positioning, distinctive competitive advantage, growth potential, sound business model, strategic development potential, and committed management teams. Icon works closely with the portfolio firms to provide both capital and support to create long-term value. They develop 90-day action plans for new portfolio firms. They partner with them on improving operations, realizing organic growth initiatives and/or achieving strategic add-on acquisitions.