Barbara Baekgaard

Founder at VERA BRADLEY, INC.

Net worth: 8 M $ as of 2026-05-30

87 year

45 connections

Consumer Non-Durables

Health Services

Miscellaneous

Profile

Barbara Bradley Baekgaard is the founder.
Ms. Baekgaard was the founder of Vera Bradley, Inc. (1982) and held the title of Director from 2017 to 2025.
Ms. Baekgaard is the founder of Vera Bradley Designs, Inc. (1982) and currently holds the title of Director & Chief Creative Officer.
Ms. Baekgaard is also the founder of Vera Bradley Foundation for Breast Cancer.
Ms. Baekgaard currently holds the title of Director at IU Simon Cancer Center.
Ms. Baekgaard currently holds the title of Director at Indiana University Melvin & Bren Simon Cancer Center.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
VERA BRADLEY, INC. 8.46%	2026-04-07	2,405,700 ( 8.46% )	8 M $	2026-05-30

Barbara Baekgaard active positions

Companies	Position	Start
VERA BRADLEY, INC.	Founder	1981-12-31
Vera Bradley Foundation for Breast Cancer Vera Bradley Foundation for Breast Cancer Investment Trusts/Mutual FundsMiscellaneous Provides breast cancer research funding services	Founder	-
Vera Bradley Designs, Inc. Vera Bradley Designs, Inc. Apparel/FootwearConsumer Non-Durables Designs, produces, markets and retails accessories for women	Founder	1982-11-14
IU Simon Cancer Center IU Simon Cancer Center Hospital/Nursing ManagementHealth Services Operates as cancer treatment center	Director/Board Member	-
Indiana University Melvin & Bren Simon Cancer Center	Director/Board Member	-

All active positions of Barbara Baekgaard

Experiences
Positions held

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Inactive

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Private companies

See the detail of Barbara Baekgaard's experience

Connections

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1st degree companies

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Members of the board

Executives

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Linked companies

Private companies	5
Vera Bradley, Inc. Vera Bradley, Inc. Apparel/FootwearConsumer Non-Durables Designs, produces, markets and retails accessories for women	Consumer Non-Durables
IU Simon Cancer Center IU Simon Cancer Center Hospital/Nursing ManagementHealth Services Operates as cancer treatment center	Health Services
Vera Bradley Foundation for Breast Cancer Vera Bradley Foundation for Breast Cancer Investment Trusts/Mutual FundsMiscellaneous Provides breast cancer research funding services	Miscellaneous
Vera Bradley Designs, Inc. Vera Bradley Designs, Inc. Apparel/FootwearConsumer Non-Durables Designs, produces, markets and retails accessories for women	Consumer Non-Durables
Indiana University Melvin & Bren Simon Cancer Center