Stellantis North America announced Rajoielle (Raj) Register has joined the company as senior vice president, regional marketing, effective immediately. Register will be responsible for the company's North American marketing, media and analytics efforts in support of the automotive company's iconic brand portfolio, which includes Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram. As part of a department restructure aligned with Register's new role, the company has made the strategic decision to combine marketing, social and digital media, website, analytics and paid media operations, allowing for centralized decision-making in support of a results-driven culture.

Register joins Stellantis from Sysco Corporations where she served as vice president, chief marketing officer. Prior to that, she held a series of roles with increasing responsibility at Ford Motor Company where she was head of U.S. battery electric vehicle marketing, head of global brand and experiences, and served in product development, sales, service and engineering.