Nestle : Nescafé celebrates 80 years of sharing love for coffee
September 29, 2017 at 07:21 am
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On International Coffee Day this October 1st, Nescafé is starting its 80th anniversary celebrations and sharing our love for coffee.
Half a billion people enjoy Nescafé every day, in over 180 countries around the world. This makes Nescafé the number one coffee brand worldwide. It also features in the Top 50 global brands overall at number 36, as ranked by Interbrand.
So who better to bring people together on a day dedicated to celebrating coffee? That is why in local communities and cities across the world, Nescafé pop-up cafés are inviting young people to connect with others and explore the quality and creativity of a delicious sustainable coffee.
From Seoul to Sydney, from Beijing to Berlin, from Milan to Kingston, the pop-up cafés will share our passion and craft for making great coffee. Starting with the farmers growing quality beans and the experts mastering the blends, through to making and enjoying coffee with friends.
Barista-hosted open sessions give young coffee-lovers the chance to make their own coffee creations and take up the challenge to become their own barista.
For the third year running, Nescafé is engaging coffee lovers everywhere with its #GoodMorningWorld campaign.
Nestlé first introduced their flagship Nescafé coffee brand in Switzerland on 1 April 1938. Nestlé is the world's largest coffee producer, with brands including Nescafé, Nescafé Dolce Gusto, and Nespresso.
Nestlé SA published this content on 29 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 September 2017 11:19:06 UTC.
Original documenthttp://www.nestle.com/media/news/nescafe-coffee-celebrates-80-years
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Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).