PRESS RELEASE CTS EVENTIM and O2 ink extensive multi-year partnership deal in live entertainment sector Munich, 16 January 2020: CTS EVENTIM, one of the leading international providers of ticketing services and live entertainment, and O2, the core brand of Telefónica Deutschland, today announce their partnership in the live entertainment sector. O2 customers will benefit all year round from exclusive pre-sales, free streaming and an exclusive brand experience at EVENTIM events. As part of the deal, O2 will utilise the online coverage and media channels provided by EVENTIM Brand Connect, such as social media, newsletters, display ads, banner advertising, as well as marketing and targeting tools aimed specifically at special target groups, to broadcast O2's brand messages. The extensive partnership is designed to run for several years. 'We have gained a strong partner in CTS EVENTIM, one who pursues the same philosophy as ourselves, namely to do our best for the best. For O2, these are the customers, for CTS EVENTIM the concert-goers, and our aim is to draw their attention to our brand by offering fantastic moments', says Wolfgang Metze, Chief Consumer Officer at Telefónica Deutschland. Klaus-Peter Schulenberg, CEO of CTS EVENTIM, comments that 'By forging this new partnership between CTS EVENTIM and O2, we are entering into a long-term strategic partnership. It is a prime example of how we can create great products and unique value for our partners and customers with our combination of many years' experience in the live events business and our ticketing operations.' Dr Frithjof Pils, Vice President Live Entertainment & International Growth and Managing Director of EVENTIM Brand Connect, adds that 'This collaboration is probably the biggest branding partnership in the German live entertainment industry. It will generate trailblazing B2B and B2C product innovations, while also highlighting the value that EVENTIM's assets can create for major brands.'
Sabine Kloos, Director Brand & Marketing Communications, adds that 'By cooperating in this way, we enable our customers to enjoy major brand experiences that reflect our O2 brand promise in no uncertain terms - namely the freedom to be entertained always and everywhere. This means that "More O in your life" will be something that customers can really experience, over and beyond our current promotion campaign.' About CTS EVENTIM
CTS EVENTIM Investor Relations
Telefónica Deutschland / O2 End of Media Release Issuer: CTS Eventim AG & Co. KGaA Key word(s): Enterprise
16.01.2020 Dissemination of a Press Release, transmitted by DGAP - a service of EQS Group AG. |
Language: | English |
Company: | CTS Eventim AG & Co. KGaA |
Rablstr. 26 | |
81669 München | |
Germany | |
Phone: | 0421/ 3666-0 |
Fax: | 0421/ 3666-290 |
E-mail: | info@eventim.de |
Internet: | www.eventim.de |
ISIN: | DE0005470306 |
WKN: | 547030 |
Indices: | MDAX |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange |
EQS News ID: | 954815 |
End of News | DGAP Media |
954815 16.01.2020