Paris, the 17 january 2012
Visiware has raised 5 million Euros from Crédit Agricole
Private Equity and Entrepreneur Venture to strengthen its
position as the leader in the PlayAlongTM market and to
develop its Social TV offering.
Based in Sèvres, Visiware has for the past 10 years been
the world leader in digital television gaming with its
Playin'TV™ channel. It recently launched PlayAlong™,
a solution that has already become a reference for the
market. This solution allows millions of viewers to
participate simultaneously in televised shows from home
using their laptop, tablet, or Smartphone.
To date, Visiware has produced 400 shows using it's
PlayAlongTM platform resulting in 12 million games played
in nine different countries (Brazil, United States, France,
Malaysia, Netherlands, etc.) on channels such as Antena3,
Fox, SBT, SBS6, TF1, ZDF…
Studies show that 60% of television viewers regularly use
their tablets, Smartphones, or PC while watching TV
(source: Nielsen Jan 2011). , With audience
participation rates increasing from 20-28% thanks to its
PlayAlong (source: Mediamétrie Sept 2011), the innovative
Cloud platform launched by Visiware provides a very
reliable and economical way to keep these viewers
interacting with television programs, by playing, voting,
debating, learning, etc.
Laurant Weill, Chairman and founder of Visiware, states:
"We are delighted to welcome Crédit Agricole Private
Equity and Entrepreneur Venture, two quality investors,
into our capital. Their long-term support will enable us to
achieve our ambitious objectives. Visiware's Social TV
products in conjunction with the PlayAlong platform, has
very strong potential. They enable us to offer viewers a
different TV experience that is adapted to new user
behaviors. This offer enables stations and operators a
chance to interact with their audience and develop new
forms of monetization. We thank Privateq Advisors AG for
the invaluable help they have given us in organizing this
round."
Bertrand Folliet, a partner in Entrepreneur Venture adds:
"We were impressed by the quality and reliability of
Visiware's PlayAlongTM technology, which offers
unprecedented and rich interactivity for players of
Endemol's Money Drop. The robustness of the
PlayinStar™ platform also allows for playing 24/7, creating
an additional level of monetization for media
partners."
Renaud Poulard, a partner in Crédit Agricole Private Equity
and administrator with Visiware, stresses: "The
convergence of TV and the Web, social TV, are basic trends.
Visiware management very early seized these opportunities
and today Visiware is a leader in the sector. Visiware has
one of the best platforms on the TV-Web audience
monetization market."
About Visiware
Visiware is an interactive studio based in France and The
USA, whose 80 experts provide gaming and technology
solutions in the following areas:
PlayAlong™ - This new and unique platform allows TV
producers and channels to launch next gen social games and
interactions based on and synchronized with major TV
game-shows. Millions of TV viewers can simultaneously
participate during a TV show; via the web, their iPhone,
iPad or even through Facebook.
PlayinStar™ - Visiware's turnkey social games platform
on the web. Leading portals generate new revenue streams
with this white label multiplayer game service.
Playin'TV™ - Experts in casual gaming, Visiware also
operates the internationally leading interactive pay-TV
game channel Playin'TV™.
LeStudio™ - Create, design, and develop custom User
Interfaces, as well as TV applications, for TV operators,
technology providers for satellite, cable, IPTV, OTT,
connected TV, etc.
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