BT GROUP PLC 
By
DC12-028
January 19, 2012
Strike day was 2011's top day for online shopping
Wednesday November 30, the day many workers across the UK took industrial action, was the most popular online shopping day in 2011, according to BT's retail specialist division, BT Expedite and Fresca.
The figures for the Christmas shopping period, from the retailers that BT Expedite and Fresca supply systems to, show that November 30 online sales were up 163 per cent on an average day and 45 per cent higher than the same day last year.
The all-time online shopping high on the day of industrial action across the UK was closely followed by the figures for Monday November 28 and Monday December 5 with retailers using the FrescaCommerce Platform delivering their best-ever trading figures during Christmas 2011, with daily sales up an average of 46 per cent on last year.
The record breaking Christmas shopping spell saw the highest-ever weekly, daily and hourly traffic volumes and transactions, with shoppers taking full advantage of retailers' promotional activity. The two-week period at the end of November and the beginning of December was substantially busier than the peak Christmas period in 2010.
Christmas saw a growing trend for "early week" shopping with Sunday evenings and Mondays being particularly busy and the increasing use of targeted, time-dependant, only available for 24 hours "flash sales" by retailers.
Predictions from some commentators that online shopping on Christmas Day would be busier than the first day of the post-Christmas sales on Boxing Day were proved wrong with December 26 continuing to be the more popular.
Richard Vining, head of performance for BT Fresca, said: "Whether or not people were striking or working from home or simply unable to get to work because of the industrial action it seems many decided November 30 was a good time to do their Christmas shopping online.
"In 2011, there were a number of peaks in orders instead of just one as in previous years. It's striking that the week leading up to Christmas, historically a 'no-go' area for online Christmas shopping, is now coming into its own. Even as late as December 20, order volumes were still high, at least as high as the beginning of November. This is in part due to sharper delivery strategies, giving customers confidence their orders would arrive before the big day."
Compared to Christmas 2010, Christmas 2011 represented year on year changes in:
• Order volume of +46 per cent
• Order value of +20 per cent
• Average order value of -18 per cent
Compared with last year, 2011 represented year on year changes in:
• Order volume of +58 per cent
• Order value of +32 per cent
• Average order value of -17 per cent
Whilst total order numbers grew in 2011, the average value of orders dipped for many retailers, reflecting high levels of promotional activity and reinforcing the trend that more and more value retailers are moving online and promoting this to their customers.
BT Expedite and Fresca works with a whole host of retailers, having created online stores for leading fashion and lifestyle brands such as Liberty, Matalan, JJB Sports, The Perfume Shop and Warehouse.
Notes to editors
About BT Expedite and Fresca
BT Expedite and Fresca is the retail specialist division within BT. It provides solutions to enable multichannel retailers to compete effectively. BT Expedite spans every area of retailing; planning, sourcing, merchandising, store, sales analytics, CRM, plus network infrastructure, hardware and professional services.
BT Expedite's multichannel capability was reinforced by the acquisition of Fresca in 2008. BT Fresca creates transactional webstores for leading fashion and lifestyle brands in the UK and across the globe.
Customers include Aurora Fashions, JJB Sports, Primark, Matalan, Mothercare, New Look, Thomas Pink and WHSmith
For more information, visit www.btexpedite.com
Strike day was 2011's top day for online shopping
Wednesday November 30, the day many workers across the UK took industrial action, was the most popular online shopping day in 2011, according to BT's retail specialist division, BT Expedite and Fresca.
The figures for the Christmas shopping period, from the retailers that BT Expedite and Fresca supply systems to, show that November 30 online sales were up 163 per cent on an average day and 45 per cent higher than the same day last year.
The all-time online shopping high on the day of industrial action across the UK was closely followed by the figures for Monday November 28 and Monday December 5 with retailers using the FrescaCommerce Platform delivering their best-ever trading figures during Christmas 2011, with daily sales up an average of 46 per cent on last year.
The record breaking Christmas shopping spell saw the highest-ever weekly, daily and hourly traffic volumes and transactions, with shoppers taking full advantage of retailers' promotional activity. The two-week period at the end of November and the beginning of December was substantially busier than the peak Christmas period in 2010.
Christmas saw a growing trend for "early week" shopping with Sunday evenings and Mondays being particularly busy and the increasing use of targeted, time-dependant, only available for 24 hours "flash sales" by retailers.
Predictions from some commentators that online shopping on Christmas Day would be busier than the first day of the post-Christmas sales on Boxing Day were proved wrong with December 26 continuing to be the more popular.
Richard Vining, head of performance for BT Fresca, said: "Whether or not people were striking or working from home or simply unable to get to work because of the industrial action it seems many decided November 30 was a good time to do their Christmas shopping online.
"In 2011, there were a number of peaks in orders instead of just one as in previous years. It's striking that the week leading up to Christmas, historically a 'no-go' area for online Christmas shopping, is now coming into its own. Even as late as December 20, order volumes were still high, at least as high as the beginning of November. This is in part due to sharper delivery strategies, giving customers confidence their orders would arrive before the big day."
Compared to Christmas 2010, Christmas 2011 represented year on year changes in:
• Order volume of +46 per cent
• Order value of +20 per cent
• Average order value of -18 per cent
Compared with last year, 2011 represented year on year changes in:
• Order volume of +58 per cent
• Order value of +32 per cent
• Average order value of -17 per cent
Whilst total order numbers grew in 2011, the average value of orders dipped for many retailers, reflecting high levels of promotional activity and reinforcing the trend that more and more value retailers are moving online and promoting this to their customers.
BT Expedite and Fresca works with a whole host of retailers, having created online stores for leading fashion and lifestyle brands such as Liberty, Matalan, JJB Sports, The Perfume Shop and Warehouse.
Notes to editors
About BT Expedite and Fresca
BT Expedite and Fresca is the retail specialist division within BT. It provides solutions to enable multichannel retailers to compete effectively. BT Expedite spans every area of retailing; planning, sourcing, merchandising, store, sales analytics, CRM, plus network infrastructure, hardware and professional services.
BT Expedite's multichannel capability was reinforced by the acquisition of Fresca in 2008. BT Fresca creates transactional webstores for leading fashion and lifestyle brands in the UK and across the globe.
Customers include Aurora Fashions, JJB Sports, Primark, Matalan, Mothercare, New Look, Thomas Pink and WHSmith
For more information, visit www.btexpedite.com
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