Adverty announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology, built specifically for gaming. The partnership with Azerion and its platform integration with Improve Digital will allow buy-side clients to access Adverty's innovative In-Play(TM) and In-Menu(TM) ad formats in mobile games at scale. The partnership has already activated in-game advertising campaigns with brands such as Calvin Klein, and will launch in full during October 2021, once the technical integration of platforms is complete.