Adverty AB announced a strategic, exclusive partnership with Lucky y Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In -PlayT and In-MenuT formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D. The partnership will see the imminent launch of Adverty's seamless In -PlayT and In-MenuT ads in Lucky Kat's broadly successful game Magic Finger 3D, via a partnership set to launch in mid second quarter. Magic Finger 3D is hugely popular with over 10 million downloads to date.