Birch Hill Equity Partners Management Inc. completed the acquisition of Reebok-CCM Hockey, Inc. from Adidas AG (DB:ADS).
September 03, 2017
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Birch Hill Equity Partners Management Inc. entered into a definitive agreement to acquire Reebok-CCM Hockey, Inc. from Adidas AG (DB:ADS) for $110 million on July 27, 2017. The majority of consideration is payable in cash and the remaining is payable through a secured note. The transaction is subject to customary closing conditions and is expected to complete in third quarter of 2017. This transaction resulted in a negative P&L impact for Adidas but will not impact the financial outlook for the current year. Robert W. Baird & Co. acted as financial advisor while Eric Bremermann, Matt Cameron, Charlie McDonald, Melissa John, Senka Grahovac, Mo Abdel Hadi, John Henderson, Brett Zeggil, Taylor Robertson, Shawn Neylan, Michael Laskey, Craig Mitchell, Stefan Fews, Mistrale Lepage Chouinard, Andrew McDonald, Laura Delesmere, Fannie Tremblay, Stephanie Weschler, Michele Robichaud, Ryan Sheahan, Larry Cobb and Lindsay Gwyer of Stikeman Elliott LLP acted as legal advisors to Adidas. Patrick G. Barry, Ian Crosbie, Jennifer Grossklaus, Sarah V. Powell, Derek R.G. Vesey, Jim Dinning, Devon Comstock, Jessica Bullock, Adam Curran and Sharon Ford of Davies Ward Phillips & Vineberg LLP and Christoffer Waselius, Timo Lehtimäki, Matti Koivusalo and Emilia Saloranta of Waselius & Wist acted as the legal advisors to Birch Hill Equity Partners.
Birch Hill Equity Partners Management Inc. completed the acquisition of Reebok-CCM Hockey, Inc. from Adidas AG (DB:ADS) on September 4, 2017.
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows:
- shoes (56.7%);
- clothing (36.4%);
- sports equipment (6.9%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.
At the end of 2023, the products are marketed through a network of more than 2,000 stores worldwide.
Net sales are distributed geographically as follows: Europe-Middle East and Africa (39.4%), North America (24.4%), China (15%), Latin America (10.7%) and Asia/Pacific (10.5%).
ADIDAS AG 
