Freeman Cherry
Chief Operating Officer at HIRO META
Profile
Rated ‘Britain’s Coolest Female Founder’ by Business Insider, Cherry is the co-founder of global community and e-commerce brand LoveCrafts and has spent 10 years working with venture backed tech companies including Mimecast and New Voice Media, among others.
Cherry spent 7 years at Computacenter Plc leading strategy and M&A, and building a new software division which grew to £250m turnover in 3 years.
She was previously at The Boston Consulting Group and has a first class degree in history from Cambridge University.
Cherry is a contributor to Tech Nation’s ‘Upscale: what it takes to scale a start up, by the people who’ve done it’.
Cherry has 3 kids, one dog, one husband and makes a great martini.
Cherry leads Hiro’s deal pipeline and focuses on games media, platform and software investments.
Freeman Cherry active positions
| Companies | Position | Start |
|---|---|---|
| HIRO META | Chief Operating Officer | 2021-09-30 |
LoveCrafts Group Ltd.
 LoveCrafts Group Ltd. Specialty StoresRetail Trade LoveCrafts Group Ltd. provides online platform to sell everything knitter needs. Its areas of service include web, mobile, social, media, commerce and technology. The company was founded by Cherry Louise Freeman, Edward James Griffith and Nigel Andrew Whiteoak in 2012 and is headquartered in London, the United Kingdom. | Founder | 2012-10-31 |
Keen Games GmbH
 Keen Games GmbH Packaged SoftwareTechnology Services Keen Games GmbH & Co. KG publishes software games. It offers games for handheld consoles and gaming consoles. The firm develops modular multiplatform library running on X360, PS3, PSP, Wii and PC enabling to deliver a technically smooth and flexible experience on any platform. The company was founded in 2005 by Antony Christoulakis, Jan Jockel and Peter Thierolf and is headquartered in Frankfurt, Germany. | Director/Board Member | - |
Nurvv Ltd.
 Nurvv Ltd. Packaged SoftwareTechnology Services Nurvv Ltd. wholesale of electronic and telecommunications equipment and parts. The company was founded on July 10, 2015 and is headquartered in London, the United Kingdom. | Director/Board Member | - |
PlayerData Ltd.
 PlayerData Ltd. Packaged SoftwareTechnology Services PlayerData Ltd. provides affordable GPS sports performance tracking pricing plans for teams and individuals. The company is based in Edinburgh, UK, and has subsidiaries in the United Kingdom. The British company's elite level sports GPS tracker vests are suitable for aspiring grassroots to pro teams and individuals. With PlayerData's edge GPS sports tracking technology, users can unlock their athletic potential and improve their performance. The company was founded by Roy Hotrabhvanon and Hayden Ball, with Roy Hotrabhvanon serving as the CEO since incorporation. | Director/Board Member | - |
Hiro Capital 1 LLP
 Hiro Capital 1 LLP Investment ManagersFinance Hiro Capital 1 LLP (Hiro capital) is a venture capital firm founded in 2018 by Sir Ian Livingstone. The firm is headquartered in London, United Kingdom. | Founder | 2018-12-31 |
Lightfox Games, Inc.
 Lightfox Games, Inc. Packaged SoftwareTechnology Services Lightfox Games, Inc. is a mobile game developer. The company was founded by Ryan Hanft-Murphy, Jordan Arnold, Rex Downham and Tony Tewes and is headquartered in Seattle,WA. | Director/Board Member | - |
Double Loop Games, Inc.
 Double Loop Games, Inc. Packaged SoftwareTechnology Services Double Loop Games, Inc. is a mobile studio. It provides relaxing experience in games. The company was founded by Emily Greer and Shelby Moledina in 2019 and is headquartered in San Francisco, CA. | Director/Board Member | - |
Former positions of Freeman Cherry
| Companies | Position | End |
|---|---|---|
| City University London | Director/Board Member | 2012-07-30 |
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Training of Freeman Cherry
| University of Cambridge | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| COMPUTACENTER PLC | Technology Services |
| Private companies | 14 |
|---|---|
LoveCrafts Group Ltd.
LoveCrafts Group Ltd. Specialty StoresRetail Trade LoveCrafts Group Ltd. provides online platform to sell everything knitter needs. Its areas of service include web, mobile, social, media, commerce and technology. The company was founded by Cherry Louise Freeman, Edward James Griffith and Nigel Andrew Whiteoak in 2012 and is headquartered in London, the United Kingdom. | Retail Trade |
Hiro Capital 1 LLP
Hiro Capital 1 LLP Investment ManagersFinance Hiro Capital 1 LLP (Hiro capital) is a venture capital firm founded in 2018 by Sir Ian Livingstone. The firm is headquartered in London, United Kingdom. | Finance |
Lightfox Games, Inc.
Lightfox Games, Inc. Packaged SoftwareTechnology Services Lightfox Games, Inc. is a mobile game developer. The company was founded by Ryan Hanft-Murphy, Jordan Arnold, Rex Downham and Tony Tewes and is headquartered in Seattle,WA. | Technology Services |
Hiro Metaverse Acquisitions I SA
 Hiro Metaverse Acquisitions I SA Financial ConglomeratesFinance Hiro Metaverse Acquisitions I SA is a special purpose acquisition company that intends to focus on targets operating in the sectors of video games, esports, interactive streaming, GenZ social networks, connected fitness & wellness, and metaverse technologies with principal business operations in the UK, Europe or Israel. The firm was founded on September 20, 2021 and is headquartered in Luxembourg. | Finance |
NewVoiceMedia Ltd.
 NewVoiceMedia Ltd. Packaged SoftwareTechnology Services NewVoiceMedia Ltd. provides cloud contact centre solutions. It offers mobile and home working, moving to the cloud, inbound call center, small business, and disaster recovery solutions. The company was founded by Ashley Unitt and Richard Pickering in 2000 and is headquartered in Basingstoke, the United Kingdom. | Technology Services |
MessageLabs Group Ltd.
 MessageLabs Group Ltd. Packaged SoftwareTechnology Services MessageLabs Group Ltd. provides virus scanning and content filtering services for email traffic. It offers a range of managed services to protect, control, encrypt and archive electronic communications. The company was founded by Ben White and Jocelyn Christopher White in 1995 and is headquartered in Reading, the United Kingdom. | Technology Services |
Mimecast UK Ltd.
 Mimecast UK Ltd. Information Technology ServicesTechnology Services Mimecast Ltd. engages in the provision of cloud security and risk management services for corporate information and email. It develops in suite of cloud services designed to offer cyber resilience for email and deliver comprehensive email risk management beyond the primary mail server. The firm's products allow to secure and stores corporate communications and information to address compliance and e-discovery requirements. The company was founded by Peter Cyril Bauer and Neil Hamilton Murray in 2003 and is headquartered in London, the United Kingdom. | Technology Services |
| Impower Plc | |
Boo.com, Inc.
 Boo.com, Inc. Internet Software/ServicesTechnology Services Part of Narax, Inc., Boo.com, Inc. is a British company that provides fashion information on the Internet. The company is based in London, UK. Boo.com was acquired by Fashionmall.com, Inc. on June 09, 2000. | Technology Services |
Benefit Consultants Group, Inc.
 Benefit Consultants Group, Inc. Investment ManagersFinance Benefit Consultants Group, Inc. engages in the provision of retirement plan services. It offers consulting, plan design, administration, recordkeeping, and regulatory compliance. The company was founded in 1958 and is headquartered in Cherry Hill, NJ. | Finance |
PlayerData Ltd.
PlayerData Ltd. Packaged SoftwareTechnology Services PlayerData Ltd. provides affordable GPS sports performance tracking pricing plans for teams and individuals. The company is based in Edinburgh, UK, and has subsidiaries in the United Kingdom. The British company's elite level sports GPS tracker vests are suitable for aspiring grassroots to pro teams and individuals. With PlayerData's edge GPS sports tracking technology, users can unlock their athletic potential and improve their performance. The company was founded by Roy Hotrabhvanon and Hayden Ball, with Roy Hotrabhvanon serving as the CEO since incorporation. | Technology Services |
Nurvv Ltd.
Nurvv Ltd. Packaged SoftwareTechnology Services Nurvv Ltd. wholesale of electronic and telecommunications equipment and parts. The company was founded on July 10, 2015 and is headquartered in London, the United Kingdom. | Technology Services |
Keen Games GmbH
Keen Games GmbH Packaged SoftwareTechnology Services Keen Games GmbH & Co. KG publishes software games. It offers games for handheld consoles and gaming consoles. The firm develops modular multiplatform library running on X360, PS3, PSP, Wii and PC enabling to deliver a technically smooth and flexible experience on any platform. The company was founded in 2005 by Antony Christoulakis, Jan Jockel and Peter Thierolf and is headquartered in Frankfurt, Germany. | Technology Services |
Double Loop Games, Inc.
Double Loop Games, Inc. Packaged SoftwareTechnology Services Double Loop Games, Inc. is a mobile studio. It provides relaxing experience in games. The company was founded by Emily Greer and Shelby Moledina in 2019 and is headquartered in San Francisco, CA. | Technology Services |
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