- Using a distinct, dedicated brand to appeal to new categories of mobility users, from individuals to corporate clients and cities
- Increasing its share of the full-service leasing (FSL) market, which provides multi-brand, all-in-one vehicle and services offers to corporate and individual customers
- Using the power of data and vehicle connectivity to develop and launch services such as car-sharing, car-pooling and subscription services where viable
- Preparing to integrate future advances in automated driving to market-test automated mobility-as-a-service (MaaS) transport, for example using the e-Palette concept currently under global development.
"Kinto is part of our strategy to grow our total European business," said
In 2018,
Kinto-branded services will be deployed by market, according to the viability and sustainability of the business case. The initial services to be introduced in some European markets include:
- Kinto One: full-service leasing that provides ease of ownership by combining vehicle, service and insurance in a single monthly payment
-
Kinto Share: a car-sharing service which uses a large line-up of hybrid vehicles, available via a self-service concept, without running costs.
Toyota's existing car-sharing service, Yuko, which operates in several European cities (Dublin ,Venice ,Copenhagen andMadrid ), will be re-branded under Kinto - Kinto Join: car-pooling which connects people who want to share their daily commute, benefiting both employees and businesses that want to reduce their carbon footprint
- Kinto Flex: subscription-based car leasing, offering greater flexibility and a premium experience.
Other services are being evaluated, such as ride-hailing and a multi-modal app.
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