Toyota announced the release of the short brand film Getaway Driver, as part of its latest national ad and media campaign supporting the Corolla Hybrid. The Corolla Hybrid Nightshade Edition, a style driven vehicle that is fun to drive, features a sporty exterior, 18-inch bronze finished wheels and blacked-out accents. Presented together with SiriusXM, Getaway Driver was conceived and produced to appeal specifically to GenZ/Millennial consumers, and prominently features noted comic-actor "King Bach," a celebrated internet personality who commands an audience of over 25MM and 28MM followers on his Instagram and TikTok platforms, respectively.

The humorous short film pays homage to the ever popular psycho-horror genre, and marks Bach's first foray into television commercial advertising. Getaway Driver is set to premiere on June 25th at 4:00 p.m. CT on the Toyota YouTube channel, and Bach itself will be on-hand as part of a live chat, simultaneously engaging with viewers and fans via the platform. The film's 4.5-minute narrative opens with a desperate dash from a rundown, rural farmhouse in the woods, shrouded by night, with a chainsaw-wielding killer on his heels in hot pursuit.

He has phoned a friend, saying simply, "I need to get away!," and the friend promptly arrives to rescue him, just in time, at the wheel of the Corolla Hybrid Nightshade AWD. As the duo pulls away, the friendiously begins to describe the features of the 138 hp, all-wheel drive Corolla Hybrid, swiftly navigating the winding country roads and hills as a group of friends try to reunite with him in a Corolla Cross Hybrid Nightshade. For the Toyota brand, the new film short represents a fresh approach, and a fun take for heightening the promotion of the popular nameplate.