Gaining share - in any Environment

UniCredit / Kepler Cheuvreux - 22nd German Corporate Conference - Frankfurt

January 18, 2023 | Ströer SE & Co. KGaA

Traditional Model vs. OoH in a Digital World

We have given a clear Answer for our Company

"Offline World": Media in Silos

"Digital World": Integrated Media

Pure Play OoH Company

2

Advertisers tend to shift more towards Performance during Crisis

OoH PLUS Model is flexible for all Client Needs

Brand marketing

Performance marketing

National Broadcast

Regional Broadcast

Local Broadcast

Digital Activation

1:1 Conversion

Out-of-Home

Online

Dialog

3

OoH Plus: 4 Key Areas of Synergies to drive OoH Growth

Incremental Value for Advertisers and Municipalities/Landlords

TECHDATA

CONTENT

CLIENT

ACCESS

4

Q3 Market Dynamics: Resiliant Business, Strong DOOH Dynamics

Outperforming Local German Competition by >10 points

Global Points

Local German

Ströer Group &

of Reference

Peers

Core Business

Alphabet

Desktop/Mobile*

German AdMarket*

Ströer DOoH

+6%

-10%

-9%

+23%

Youtube

TV Germany*

Print Germany*

Ströer OoH

-2%

-10%

-9%

+4%

Meta

Radio Germany*

OoH Germany*

Ströer Group

-4%

-10%

-8%

+5%

* Nielsen Numbers (gross) for Q3; reported net numbers of public companies indicated similar or slightly worse trend on net revenue basis.

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Stroeer SE & Co. KGaA published this content on 20 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 January 2023 15:50:01 UTC.