Gaining share - in any Environment
UniCredit / Kepler Cheuvreux - 22nd German Corporate Conference - Frankfurt
January 18, 2023 | Ströer SE & Co. KGaA
Traditional Model vs. OoH in a Digital World
We have given a clear Answer for our Company
"Offline World": Media in Silos
"Digital World": Integrated Media
Pure Play OoH Company
2
Advertisers tend to shift more towards Performance during Crisis
OoH PLUS Model is flexible for all Client Needs
Brand marketing | Performance marketing |
National Broadcast
Regional Broadcast
Local Broadcast
Digital Activation
1:1 Conversion
Out-of-Home | Online | Dialog |
3
OoH Plus: 4 Key Areas of Synergies to drive OoH Growth
Incremental Value for Advertisers and Municipalities/Landlords
TECHDATA
CONTENT
CLIENT
ACCESS
4
Q3 Market Dynamics: Resiliant Business, Strong DOOH Dynamics
Outperforming Local German Competition by >10 points
Global Points | Local German | Ströer Group & |
of Reference | Peers | Core Business |
Alphabet | Desktop/Mobile* | German AdMarket* | Ströer DOoH |
+6% | -10% | -9% | +23% |
Youtube | TV Germany* | Print Germany* | Ströer OoH |
-2% | -10% | -9% | +4% |
Meta | Radio Germany* | OoH Germany* | Ströer Group |
-4% | -10% | -8% | +5% |
* Nielsen Numbers (gross) for Q3; reported net numbers of public companies indicated similar or slightly worse trend on net revenue basis. | 5 |
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Stroeer SE & Co. KGaA published this content on 20 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 January 2023 15:50:01 UTC.