Gaining share - prepared for the cycle

Commerzbank ODDO BHF - German Investment Seminar - New York

January 11, 2023 | Ströer SE & Co. KGaA

Agenda

1 2 3

Overview & Group Update

Financials

Outlook

2

Business segments at a glance

OOH

Media

in Mio. EUR

2020

2021

Delta

Revenue

655.7

700.8

6.9%

adj. EBITDA

298.2

335.9

12.6%

EBITDA margin (adj.)

45.5%

47.9%

2.4 %pts

#1 OOH provider in Germany

Area-wide marketing & operation of around 300,000 advertising spaces and 20,000 items of street furniture

Product variety at the touchpoints street, building & means of transportation

Industry standards through continuous research & development

Complementing the digital infrastructure of cities with advertising media

Digital &

Dialog Media

in Mio. EUR

2020

2021

Delta

Revenue

636.7

733.9

15.3%

adj. EBITDA

155.5

187.4

20.5%

EBITDA margin (adj.)

24.4%

25.5%

1.1 %pts

#1 digital marketer in Germany

High-quality portfolio reaches around 50 million UU per month

Strong market position in news and diverse premium content for digital natives

Full call-center services with focus on outbound sales & cross/up-selling activities

Comprehensive field service

DaaS &

E-Commerce

in Mio. EUR

2020

2021

Delta

Revenue

180.0

241.9

34.4%

adj. EBITDA

21.6

22.1

2.3%

EBITDA margin (adj.)

12.0%

9.1%

-2.9 %pts

ASAMBEAUTY |

Leading digital beauty private label platform in DACH

Statista |

Leading global provider of business, consumer and industry data Subscription-based B2B model

3

Results 9M 2022

m€

9M 2021

9M 2022

Reported growth

Revenues

Organic growth(1)

EBITDA (adjusted)

EBIT (adjusted)

Net income (adjusted)(2)

Operating Cash Flow

Capex

1,100.2

+11.7%

318.9

125.3

83.4

221.5

62.1

1,246.3

+13.5%

353.9

154.6

104.2

233.6

117.7

+13%

+1.8%pts

+11%

+23%

+25%

+5%

+89%

Note: New organic growth calculation with 12 months delayed recognition of acquisitions (applied from fiscal year 2022)

(1)Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations

4

(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes

Q3 Market Dynamics: Resiliant Business, Strong DOOH Dynamics

Outperforming Local German Competition by >10 points

Global Points

Local German

Ströer Group &

of Reference

Peers

Core Business

Alphabet

Desktop/Mobile*

German AdMarket*

Ströer DOoH

+6%

-10%

-9%

+23%

Youtube

TV Germany*

Print Germany*

Ströer OoH

-2%

-10%

-9%

+4%

Meta

Radio Germany*

OoH Germany*

Ströer Group

-4%

-10%

-8%

+5%

* Nielsen Numbers (gross) for Q3; reported net numbers of public companies indicated similar or slightly worse trend on net revenue basis.

5

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Stroeer SE & Co. KGaA published this content on 11 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 January 2023 14:59:04 UTC.