PSA Peugeot Citroen launched series production of the Peugeot 208 at its Porto Real facility in Brazil. The Group has invested more than EUR 305 million to develop the Peugeot 208 and to prepare and expand the Porto Real facility, lifting annual production capacity from 150,000 vehicles at present to 200,000 at full ramp-up. The engineers and stylists at the Group's Latin America Tech Centre have adapted the vehicle to local driving conditions, notably by equipping it with flex-fuel engines produced by PSA Peugeot Citro n in Brazil.

The Peugeot 208 is already produced in Europe at Group plants in Poissy and Mulhouse (France) and Trnava (Slovakia). More than 220,000 units have been sold. Launch in Brazil, one year after production began in France, reflects the Group's strategy of marketing vehicles with a global profile, like the recently unveiled Peugeot 2008.