Route Mobile Limited entered into an exclusive partnership with Vodafone Idea Limited (VIL) to deploy and implement its suite of end-to-end A2P monetization solutions, for all A2P SMS traffic on the VIL network (including erstwhile Vodafone and Idea networks). As part of this arrangement, Route Mobile will provide comprehensive A2P monetization solutions to VIL by deploying its Artificial Intelligence/Machine Learning (AI/ML) driven analytical firewall solution, an SMS Hub on the VIL network, and aggregating international A2P SMS traffic on the VIL network. Route Mobile has deployed its firewall solutions for several Mobile Network Operators ("MNOs") across the globe, and VIL stands to benefit from the revenue maximization delivered by these solutions.

Route Mobile's A2P SMS firewall enables MNOs to safeguard their customers from unwanted and malicious messages, with innovative, real-time traffic analysis and detection solutions. The solution leverages proprietary message simulators, traffic analysis and forecasting tools, business intelligence, data analysis and intelligence databases to offer effective blocking of illegitimate grey route traffic and monetization of A2P SMS traffic on the network. The erstwhile Idea Cellular network was leveraging Route Mobile's firewall solutions (till April 2022) to identify, block and optimally monetize grey route traffic on its network.

Under the new engagement, Route Mobile's solutions will be deployed across the entire Vodafone Idea network on an exclusive basis.