PlantX Life Inc. announced that the Company has entered into an agreement with Iris Construction Management ("Iris") to design and build PlantX's brick and mortar shop, Liv Marketplace, in San Diego and future franchises across North America. The partnership will allow PlantX, the one-stop-shop for everything plant-based and the digital face of the plant-based community, to continue expanding its category verticals with franchise brick and mortar locations. In addition to construction, Iris will help create turnkey solutions for potential PlantX franchisees looking to seamlessly add a cafe, shop, or any other planned features. Each PlantX location is expected to also contain a plant-based education center, following in the footsteps of industry juggernauts Amazon, Apple and Tesla. In an effort to replicate the strategy of the wildly successful Canadian health food franchise, Copper Branch, PlantX plans to grow its high-end, plant-based, easy access meal offerings and products in a growing North American plant-based market already estimated to be worth USD 4.5 billion. Similar to its extensive digital platforms, www.PlantX.com and www.PlantX.ca, the brick and mortar franchises will allow consumers to purchase everything that is available on the website including plant-based vitamins and supplements from Stay Wyld Organics, groceries like Mid-Day Squares plant-based chocolate bars and Minor Figures oat milk, PlantX-branded water and plant-based pet products. Each brick and mortar location is also expected to feature a coffee shop and restaurant with plant-based meals created by Los Angeles based chef, Gregg Drusinsky.