The Pinterest Summer 2024 Trend Report: Embrace big, bold style

The Pinterest Summer 2024 Trend Report: Embrace big, bold style

May 22, 2024

Pinterest is the ultimate destination to discover the hottest trends for the summer of 2024, where self-expression will lead the way for new aesthetics and trends across fashion, beauty, home decor and food. This summer, trending searches show that people are embracing a bold and fearless approach to showcasing their unique tastes and personalities across all facets of their lives. From inventive twists on traditional summer foods and memorable dinner parties to colorful and eclectic decor choices that reflect individuality and flair, summer 2024 is all about breaking free from convention and letting personal style shine.

As maximalist fashion takes center stage and Y2K and 90s beauty trends make a major comeback, Pinterest users are opting for bold bobs and braids, fruit-inspired nails and angel beauty looks. Summer 2024 will be the season of trying new trends and embracing bold colorful aesthetics using Pinterest as your guide.

Maximalist summer fashion

This summer, Pinterest users are planning for big and bold fashion, as anticipated in the "Make it Big" theme from the Pinterest Predicts 2024 report. This summer will be full of rock and roll style, alternative outfits, eye-catching patterns and unconventional silhouettes. Bold fashion allows individuals to showcase their unique personalities and individuality. In a world where self-expression is highly valued, bold fashion offers a means of creativity and confidence, empowering individuals to break free from conventional norms and embrace their own distinct style.

Embracing "tomboy femme" (+3900%)

• Baggy outfit ideas +290%

• Oversized jersey +175%

• Tomboy chic +170%

• Green cargos outfit +320%

Rocker Chic

• Alt baddie +5550%

• Rock and roll outfit +1050%

• Leather wear +470%

• 80s new wave fashion +135%

Corp-core

• Corporate chic +950%

• Geek chic +870%

• Pinstriped pants +135%

• Vest and skirt +160%

• Batik blazer +280%

Y3K Aesthetic

• Y3k outfits +6030%

• Retro future fashion +170%

• Silver sneaker outfits +200%

• Lime green outfit ideas +460%

Patterns and new silhouettes

• Striped linen pants +195%

• Gingham shorts +770%

• Leopard print bikini +410%

• Bubble skirt +340%

• Puff skirt +220%

"Make it Big" jewelry

• Maximalist jewelry +3460%

• Eclectic jewelry +3410%

• Chunky gold jewelry +700%

• Charm necklace +630%

• Bag charms +240%

• Thigh jewelry +850%

Y2K and 90s beauty

With searches for "90s makeup look" and "2000s makeup" increasing 270% and 580% respectively, 90s and early 2000s beauty is continuing to trend upwards and will be a big theme of the summer. Pinterest users are nostalgic for the iconic beauty trends of the 90s and 2000s from bold makeup looks to edgy hairstyles. The 90s and 2000s were a time of innovation and experimentation in the beauty industry, with groundbreaking products and techniques that continue to influence modern trends. By embracing 90s and 2000s beauty, individuals can pay homage to the past while putting a fresh and contemporary spin on classic looks, creating a nostalgic yet modern aesthetic that resonates with today's beauty lovers.

Retro highlights

• 2000s chunky highlights +5400%

• Calico hair +6500%

• Heavy highlights on dark hair +2840%

• 90s blonde +93%

Throwback bobs and braids

• Italian bob +1100%

• Razer cut bob +8200%

• 90s layered bob +985%

• Mermaid braids +890%

• Angel braids +4685%

• Baby braid styles +1210%

"Fruity nails" (+175%)

• Grapefruit nails +194%

• Blueberry nail art +196%

• Cute strawberry nails +240%

• Berry nails +135%

• 90s nail art +250%

• Y2K duck nails +120%

• 90s french tip nails +515%

"Angel beauty" (+450%)

• Glowy dewy makeup +330%

• Doll eye makeup +200%

• Smokey silver eye makeup +160%

"Italian makeup" +220%

• Sultry makeup looks +920%

• Soft nude makeup +220%

• Cherry red lipstick +170%

90s and Y2K makeup

• 90s lip +760%

• 90s glam makeup +280%

• Lash clusters +1790%

Dopamine home decor

Trending searches on Pinterest show that summer 2024 will be all about vibrant and personalized home decor, with searches for "dopamine decor" increasing 280%. Gone are the days of bland and generic beige interiors. People are yearning for spaces that burst with color, comfort and character, reflecting their individual personalities and creating a welcoming sanctuary that feels uniquely their own. Inspired by the timeless elegance of Nancy Meyers' signature style and her ability to infuse warmth and sophistication into every space, individuals are drawn to eclectic vintage decor that tells a story and adds a sense of nostalgia and charm. This trend toward personalized, eclectic and inviting home decor is driven by a desire to create environments that evoke a sense of joy.

Nancy Meyers core

• Nancy Meyers living room +2090%

• Nancy Meyers bedroom +1505%

• Nancy Meyers homes +2055%

• Nancy Meyers kitchen +620%

"Dopamine decor" (+280%)

• Grandma core bedroom +2605%

• Whimsical decor +4690%

• Fairycore bedroom +420%

• Pastel desk +8995%

• Color drenching +990%

• Pastel eclectic decor +130%

Eclectic vintage

• Vintage eclectic home +1418%

• Tea sets vintage +168%

• Vintage plates on wall +119%

• Vintage dinnerware +212%

• Vintage americana +164%

Elegant tea parties and dazzling dinner soirées

People are turning to Pinterest to plan their summer entertaining and social activities, and searches for summer tea parties and themed dinner parties are on the rise. It seems that the new Bridgerton season is sparking creative trending tea recipes and inspiring congregations centered around high tea and floral decor. For more food-focused entertaining, searches for "dinner party" have increased over 6000%, as people are embracing more intimate time with family and friends at home. See below for the trends.

Charming tea parties

• Bridgerton tea party +430%

• High tea food ideas +177%

• Afternoon tea party ideas +165%

• Floral tea party +160%

Throwing a "themed dinner party" (+44%)

• Fairy dinner party +150%

• Greek dinner party +75%

• Chinese dinner party +70%

• Coastal dinner party +70%

• Vintage dinner party +30%

Creative twists on summer foods

Pinterest is the perfect destination to discover fresh, innovative recipes to spice up your summer menu. With searches for "fun things to cook" and "summer special recipes" increasing 1060% and 135% respectively, this summer is all about new twists on staple, healthy summer ingredients such as mango or avocado, reinvented sourdough recipes or exciting new tea drinks as the ultimate summer sip.

Mangos are ripe for reinvention

• Mango float +3700%

• Mango sago +260%

• Mango chia seed pudding +210%

• Mango jelly +170%

• Mango crepe +180%

Learning new "ways to eat avocado" (+120%)

• Avocado bread +360%

• Avocado dessert +180%

• Avocado shake +130%

• Avocado ice cream +125%

• Avocado fries +110%

Sourdough experiments

• Sourdough bagels +300%

• Chocolate sourdough +270%

• Sourdough tortillas +200%

• Sourdough croutons +200%

• Cinnamon raisin sourdough bread +200%

Move over coffee, it's a hot tea summer

• Persian tea +550%

• Matcha milk tea +170%

• Strawberry ice tea 105%

• Coco milk tea +90%

• Lemon ice tea +90%