PHILIPS KON : Philips simplifies healthcare for care providers and patients

Dubai, U.A.E. - At Arab Health 2012 Royal Philips Electronics (NYSE: PHG, AEX: PHI) is showcasing a wide range of its healthcare solutions and integrated concepts, designed to directly address the needs of healthcare providers in caring for their patients.

"Patients deserve the best possible care, but they also deserve the best possible experience", says Diederik Zeven - General Manager of Philips Healthcare Middle East & Turkey. "At Philips, we simplify healthcare by combining our unique clinical expertise with insights into how patients and clinicians experience healthcare. In response, we develop more intuitive, and in the end better technology solutions to help take some of the complexity out of healthcare, and reduce the burden. This helps to drive better diagnosis, more appropriate treatment planning, faster patient recovery and long term health", he adds.

During the show, Philips will be highlighting technologies that focus specifically on the patient, in addition to advanced networking tools that facilitate greater collaboration between radiologists and referring physicians.

Clinical collaboration to drive innovation and efficiency in radiology

The Imaging 2.0 concept is poised to address a dilemma that exists in healthcare today: more consumers are demanding quality healthcare, yet there is less money to treat them. Based on feedback from clinicians, Philips' approach to this dilemma is to enable enhanced and smarter collaboration through advanced technology with the intention of better patient outcomes and lower costs for the healthcare system.

The driving force is to create a healing environment in which multiple modalities integrate caregivers into a consolidated workflow. This integration leads to less cost and greater efficiency. It marks a new world of collaboration, which can be seen in hybrid labs, combining modalities such as x-ray, ultrasound, PET and MR.

Women's Health

No two women are alike, and neither are their cancers. Philips understands that breast cancer is a different experience for every woman it touches. Studies and guidelines suggest a multimodality approach for comprehensive screening, diagnosis and management. Philips offers a complete solution including mammography, ultrasound, MRI, and PET/CT supported by leading-edge information management.

For more than forty years, mammography has been the most common screening tool used for the early detection of breast cancer. Philips is showcasing the next generation of digital mammography - MicroDose Mammography. According to clinical reports, Philips MicroDose uses a substantially lower average X-ray dose than other full-field digital mammography systems. 1, 2; In fact, it allows for a reduction in radiation dose by up to 50%.

Innovation in Emergency Care

Sudden Cardiac Arrest (SCA) is one of the leading causes of death worldwide.3 Without immediate treatment, the majority of SCA victims will die, with the chances of survival reducing by up to 12% with every minute that passes.4, 5 Defibrillation is recognized as the only definitive treatment for the abnormal heart rhythm, which is most often associated with SCA.

During the show, Philips is demonstrating their continued commitment to innovation in this area with the introduction of the HeartStart FR3 in this region, raising the bar for Automated External Defibrillators (AEDs) by addressing the evolving needs of professional responders, so they can respond to patients swiftly and with confidence. Recognizing that time-to-therapy matters, the Defibrillator is designed to help professional responders make lifesaving faster, easier, and better.

From pregnancy to labor, hospital to home

Maternal and neonatal health care faces longstanding challenges. Neonatal mortality comprises nearly 60% of infant deaths, and nearly 40% of deaths in children under-five years of age.  Philips recognizes the profound importance of caring for new mothers and babies, and is dedicated to keeping them healthy.

From the obstetrician's office to the hospital to the home, Philips Mother & Child Care provides simple, reliable health care solutions for parents and clinicians.

All Philips Healthcare New Product Introductions at Arab Health 2012 can be found at , or also viewed at the show by visiting Sheikh Saeed Hall 2 booth S2C10, at the Dubai International Exhibition and Convention Centre.

1 Baldelli P, et al. Comprehensive Dose Survey of Breast Screening In Ireland. Radiation Protection Dosimetry (2010) 145(1): 52-60. 
2
3 WHO,
4 Valenzuela TD, Roe DJ, Cretin S, Spaite DW, Larsen MP. Estimating effectiveness of cardiac arrest interventions: a logistic regression survival model. Circulation 1997; 96:3308-13
5 Waalewijn RA, de Vos R, Tijssen JG, Koster RW. Survival models for out-of hospital cardiopulmonary resuscitation from the perspectives of the bystander, the first responder, and the paramedic. Resuscitation 2001; 51:113-22

For further information, please contact:

Natali Fahmi
Corporate Communications
Philips Middle East
Tel: [phone]
E-mail: [e-mail]

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare..