Provision of data-driven marketing analytics services
Head office location
3-11-11 Shibuya, Shibuya-ku, Tokyo
No. of employees
54 (as of end-October 2021)
History
Aug. 2015
Established Macbee Planet, Inc.
Aug. 2015
Released data analytics platform "Honeycomb"
Nov. 2017
Released web customer service tool "Robee"
Mar. 2020
Listed on Mothers section of the Tokyo Stock Exchange
Mar. 2021
Established Smash Co., Ltd.
Aug. 2021
Made α, Inc. a wholly owned subsidiary
Macbee Planet,Inc.
2
FY04/22 Topics
Achieved record-high net sales and operating profit. We will shift to a new management structure to realize outstanding growth.
Net Sales
Operating Profit
Operating Margin
H1 FY04/22
7,394millions of yen
638millions of yen
8.6%
Results Summary
(+ 80.7% YoY)
(+ 90.2% YoY)
(+ 0.4pt YoY)
We will establish a business foundation to achieve long-term growth through
transition to holistic group management structure and evolve/deepen
LTV marketing.
Medium-term
FY04/24 Plan
Operating Profit
Operating Margin
management plan
Net Sales
22,000millions of yen
2,200millions of yen
10%
(CAGR*+31%)
(CAGR*+41%)
(+ 2.0pt)
*CAGR from FY04/21 to FY04/24
Macbee Planet,Inc.
Macbee Planet,Inc.
3 3
Scope of the Medium-Term Management Plan
As a leading company in LTV marketing,
we will establish a business foundation to achieve long-term growth.
Medium-term
Pre-IPO
management period
Internet advertising
Establishment of technology
infrastructure
Transition to holistic
Organic growth
group management
Single-business operation
Structure and
evolve/deepen
LTV marketing
Large earnings volatility
(High dependence on specific customers)
Dependence on individuals
Afterward
All-round advertising +
distribution measures/DX*
End-to-end solutions for
LTV marketing
Growth fueled by M&A and alliances,
leveraging our business base
Group-based management
(Comprehensive LTV marketing company)
Small earnings volatility
(Diversified customers portfolio)
Build systems and
organizational frameworks
*DX: Digital transformation
4
Transition to Holistic Group Management
Shift to an optimal management structure to manage from a groupwide perspective
and to simultaneously evolve and cultivate LTV marketing.
Past
Future (Holistic group management)
Chiba
Kojima
Chiba(Director)
(President &
Representative Director)
(President &
Representative
Management
Kojima
Management
Director)
Business
Business
strategy
strategy
administration
(Director)
administration
M&A
M&A
Subsidiaries
Subsidiaries
5
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Disclaimer
Macbee Planet Inc. published this content on 26 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 January 2022 06:25:09 UTC.
Macbee Planet,Inc. is a Japan-based company mainly engaged in the provision of marketing analytics services. The Company operates through two business segments. Analytics Consulting business is engaged in the management of Web advertisements placed across multiple media, using the Honeycomb, a data analytics platform. In cost per action (CPA) marketing, it chooses a destination that matches the customer's marketing goals to increase the inflow of landing pages and provides strategic planning and operational support. Marketing Technology business is engaged in using the Web service tool Robee to predict consumer behavior and collect the ways and behavior patterns of consumers entering websites, and to increase the number of inflows to websites. It also provides marketing by improving the creative aspects such as text, images, and videos on the client's Website, and by implementing measures focused on maintaining relationships with chatbots and existing customers.
MACBEE PLANET, INC. 
