International Business Machines Corporation and Tennis Australia announced new digital capabilities that are further enhancing the fan experience at the Australian Open 2017. This includes IBM serving new richer real-time player insights via IBM SlamTracker analytics, now available within the tournament's mobile app. For the first time at the tournament, SlamTracker is available through the Australian Open mobile app, allowing fans to stay close to the action, no matter where they are. Also new this year, SlamTracker is offering real-time analytics on players and how they are likely to perform under "pressure situations" within a match, such as a tie break, based on their playing style and historical data. This insight will be available to fans from week two of the tournament, when the intensity of competition and pressure on players really kicks in. The new capability is underpinned by IBM's BlueMix cloud technology, to facilitate faster delivery of insights and greater scalability.