General Motors : Cadillac Reports April Global Sales
May 04, 2016 at 02:39 pm
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Cadillac sold 19,983 new vehicles globally in April, a decrease of 18%, as the brand phases out its top-selling SRX Crossover in advance of shipments of the all-new XT5 successor.
With the XT5 Cadillac is launching the new crossover into the strongest segment in the luxury marketplace. Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5.
Initial low-volume shipments of the all-new CT6 flagship sedan occurred in April, eagerly snapped up by customers. Dealer deliveries will accelerate during May.
In the U.S. market, Cadillac average transaction prices were $54,251 according to J.D. Power Information Network, through April 17. This is highest among full-line luxury brands.
'Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers' minds, and our disciplined approach to target the pinnacle of premium,' said Cadillac President Johan de Nysschen. 'Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac's product substance.'
The first-ever CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac's sedan range. The new XT5 began initial deliveries in the US in April, with global sales starting later this spring.
Cadillac sales in key regions appear in the table below.
GLOBAL SALES BY PRODUCT LINE
Apr-16
Apr-15
% Change
YTD-16
YTD-15
% Change
ATS
4,315
4,956
(12.9)
16,326
17,853
(8.6)
CTS
1,588
2,012
(21.1)
6,400
7,309
(12.4)
ELR
95
105
(9.5)
362
431
(16)
XTS
3,830
4,175
(8.3)
17,547
17,384
0.9
CT6
561
0
-
956
0
-
SRX
5,630
9,236
(39)
25,837
29,294
(11.8)
XT5
381
0
-
396
0
-
Escalade
3,583
3,885
(7.8)
13,322
13,064
2
Other
0
0
-
0
1
-
Total
19,983
24,369
(18)
81,146
85,336
(4.9)
GLOBAL SALES BY COUNTRY
Apr-16
Apr-15
% Change
YTD-16
YTD-15
% Change
United States
11,236
15,801
(28.9)
46,869
52,976
(11.5)
China*
7,007
6,197
13.1
27,698
25,705
7.8
Canada
980
1,496
(34.5)
3,423
3,464
(1.2)
Middle East
305
472
(35.4)
1,241
1,722
(27.9)
Mexico
114
155
(26.5)
611
571
7
EU** & Russia
191
132
44.7
700
361
99.4
ROW
150
116
29.3
614
537
14.3
Total
19,983
24,369
(18)
81,146
85,336
(4.9)
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GM - General Motors Company published this content on 04 May 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 May 2016 18:38:10 UTC.
Original documenthttp://www.gm.com/mol/m-2016-may-0504-cadillac-sales.html
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General Motors Company is specializes in the construction and marketing of cars. Net sales break down by activity as follows:
- sale of cars (91.7%): 5.9 million vehicles (primarily individual cars and heavy trucks; Buick, Chevrolet, Cadillac, GMC, Holden, Baojun, Jiefang and Wuling brands) sold in 2023;
- financial services (8.3%): activity assured the United States (85.5% of net sales) and abroad (14.5%).
The United States account for 81.2% of net sales.