Diageo : ‘Fusion by Diageo’ – Presenting the future of celebration at the inaugural ‘Demo Day’

On Tuesday, the inaugural 'Fusion by Diageo' hosted its Demo Day, inviting selected members of the programmes first cohort to demonstrate in person the products and platforms they have been working on.

Founded to help fuel Diageo's ambition to 'celebrate life, everyday, everywhere', 'Fusion by Diageo' is the company's new partnership lab, encouraging collaboration with growth-stage companies to develop digital products which can elevate consumer experiences.

In what was an engaging and incredibly insightful afternoon at Diageo's Soho office, each company presented an early-stage concept of their product to Diageo's team of marketers and innovators, welcoming questions, feedback, and advice. Attendees included Chief Marketing Officer Cristina Diezhandino and Chief Innovation Officer Mark Sandys.