Copyright © BusinessAMBE 2023

Danone, an official sponsor of the 2024 Paris Olympics, expects a short- and long-term sales boost from the event. Leading up to the Olympics, the company has invested significantly in branding efforts and new product lines. The company is looking forward to an increase in sales.

Danone prepares for Olympic sales boost

As the 2024 Olympic Games in Paris approach, Danone, a leading food and beverage company, expects both short- and long-term sales increases. The company has significantly updated its products, invested in branding and positioned itself in physical kiosks throughout Paris.

Danone, which produces popular brands such as Activia yogurt, Evian water and Silk vegetable drinks, first contacted the International Olympic Committee (IOC) in mid-2022 to secure a spot at the 2024 Games. As an official sponsor, Danone expects a significant boost in sales and marketing.

Long-term impact

According to CEO Antoine de Saint-Affrique, "It will certainly boost sales in the short term, but we also see that it will have an impact in the longer term." This suggests that Danone's investment in the Olympics will bear fruit not only during the event itself. Danone also expects to see success in the months and years that follow.

Supporting French athletes

Danone has pledged to support France's candidacy for the 2030 Winter Olympics. The Winter Games that could be held near its rainwater harvesting basin in Evian. This shows the company's commitment to the Olympic movement and its desire to build relationships with athletes and fans alike.

Key comments:

1. Danone expects short- and long-term sales growth from the 2024 Paris Olympics.

2. The company has significantly adjusted its products, invested in branding efforts and positioned itself in physical kiosks throughout Paris.

3. Danone's CEO expects the investment to have a longer-term effect on the company's sales and marketing efforts.

© The Content Exchange, source News