Last year was extremely successful for Telewizja Polsat. The station managed to outpace its competitors, TVN and TVP, in the commercial viewer group (16-49 age bracket), while achieving market share of 13.2%. It demonstrated that it is a market leader and the most readily watched TV station out of the 'big four'. TVN, the no. 2, recorded SHR of 12.4%, with TVP1 taking the third spot with SHR of 8.4%. When the total audience is taken into account (the 4+ group), Polsat is no. 2 with a share of 11.6%, right behind TVP1 (12.3%), and ahead of TVN (10.7%) and TVP2 (8.7%).

Polsat Group, as a whole, also proved to be the definitive leader in the commercial viewer group in 2015, recording a share growth in the group which is most desirable for advertisers. Polsat Group accomplished the result of 24.6%, ahead of its competitors: TVP Group (23.8% SHR) and TVN Group (22.3% SHR).

Cyfrowy Polsat SA issued this content on 2016-01-04 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-11 13:33:11 UTC

Original Document: http://grupapolsat.pl/en/archive/2015-was-definitely-year-telewizja-polsat