Carrefour : EURO 2016 – Kick-off at Carrefour!

In the run-up to this football championship, find out all about the different events and contests organized by Carrefour in different European countries in tandem with the fixtures.

Beginning with France, which this year is hosting the UEFA Euro, it will be encouraging its customers and employees to be 'proud to support The Blues!'

In-store events
An omnichannel system has been installed in all stores and on the website to encourage The Blues with TV, tablet and supporters' kit promotions. There are also contests like the pools scheme to try to see if you can get the cost of your television 100% refunded and a limited series of the famous Gigogne Duralex glasses in the colours of the participating nations on sale in hypermarkets.

In addition, fans can support The Blues while enjoying promotional offers including the special 'Football TV dinner' available in hypermarkets.

Panini collector's album
The Carrefour France album and stickers went on sale in hypermarkets on 19 April and 26 April in Market stores. In total, 96 stickers and 6 exclusive tattoos to be collected! A pack of three stickers will be given out to customers for every €30 spent.

Playback Challenge
Carrefour France has organized the Playback Challenge, which has been running since 11 May; it is the largest playback competition ever held in France via a 100% participative, interactive mobile system. Using the dedicated app, The Blues supporters seek to participate in the support clip by recording their own playback video for the well-known Kiss track, covered specially for this occasion by Lille group Skip the Use, 'I was made for lovin' you, my team.' In addition, the most creative playbacks will have a chance to feature in a new version of the Skip the Use clip and win one of the thousand prizes in the draw.
The Carrefour Cup
This is the third indoor football tournament (five-a-side football) for Carrefour employees, sponsored this year by Gaëtane Thiney, who has chalked up 127 appearances in the French national women's team. The regional finals then the final are taking place in 6 store sites from 30 May to 9 July: find them here.
Pools scheme
A football pools scheme which all employees can take part in has been set up internally. The principle is simple: employees go to the c-lefoot.fr website and enter their prediction, which can be modified up to three hours before the fixture. There are two high points: the group matches then the knock-out stage up to the final. The employees who make the best predictions will win prizes (television, tablet, Bluetooth speakers, mugs, etc.).

Turning to Belgium, who will be supporting the Belgian Red Devils!

In addition to numerous planned in-store promotions, Belgium has organized a set of dedicated offers and a contest designed to keep its customers dancing to the tune of the Euro 2016!

Panini Album
Carrefour Belgium's new Panini album has been on sale since 6 April. This third #TOUSENFRANCE edition is thicker and more participative than previous editions due in particular to augmented reality. A dedicated application has been developed to allow supporters to enjoy this great sporting event: Panini Carrefour BRD 2016 APP.
Using this app, users can:
- Preview the complete album and see what stickers are missing
- Scan the cover to watch a special video
- Scan whole pages for access to exclusive content (e.g., exclusive videos of friendly matches and qualifying stages).
In addition, eight special stickers activate different fun cartoons to share with friends via social networks.

Official Belgian Red Devils' FanShop
As a strategic partner of the URBSFA, Carrefour Belgium has obtained the rights to create, produce and sell the 'Belgian Red Devils' official fan shop clothing range for the EURO 2016 championship. In partnership with the URBSFA and Adidas, Carrefour Belgium has developed the official Belgian Red Devils Fans-Shirt, an official replica of the Adidas top and a European first. As women are increasingly present in the stadium or in front of their screen, a new range of clothing has been developed to meet their requirements.
#TOUSENFRANCE on-line competition
Until 28 June on the Belgian website fetonslefoot.be, contestants can win a meeting with the players and match entrances.
In addition to this, there are numerous prizes to be won on Carrefour Belgium's Facebook page, including a table football set in the national team's colours.

In Romania, the teams have opted for a great local event to find 'Tomorrow's footballers'...

From 2 to 15 June, Carrefour Romania stores will be sponsoring a junior football club in each town in which the brand is present, which comes to about 60 towns in Romania. Key suppliers are also partners of this initiative and their products as well as Carrefour brand products are indicated on the shelves by means of dedicated shelf tags. For the duration of the operation, 1% of the sales of partner and Carrefour brand products will be donated to local junior football clubs in the form of cash or sporting equipment/gear.
Moreover, from 16 June onwards, Carrefour Romania, which is celebrating its 15th anniversary, will be holding numerous events for its customers in EURO 2016 colours.

Carrefour Poland will be backing the 'Red and White' team

As well as being to take advantage of a whole host of bargains throughout this summer's Euro 2016, Polish supporters will be able to take part in a major in-store lottery and try their luck at winning one of the 700 prizes which are up for grabs.
On TV, Napoleon will be back in action, encouraging the national team and showcasing the range of products decked out in the colours of Polish's team on sale to Polish customers in Carrefour stores. These include scarves, jesters' hats, baseball caps, flags, whistles and much more. Everything the supporters could wish for!

Finally, Italy and its Squadra Azzura

The EURO 2016 football championship heralds Carrefour Italy's big return to national television with numerous promotions planned in Hyper, Market and Express stores for the event. For instance, for every 10€ purchase of 'Azzuro' branded products, customers will get €10 vouchers if Italy gets through the qualifying stage, or €5 if it doesn't get through.

To create the event, Carrefour Italy, will be implementing an extensive campaign entitled 'Mais nooon' for EURO 2016 with the organization of an on-line competition 'Lezzioni di Azzuro' (Blue Lessons) running from 9 to 23 June.
Supporters must register by shouting 'goal!' for over 20 seconds.
The biggest prize - tickets for the final in Paris - will go to the contestant who shouts for the longest And there are numerous prises to be won via 'Instant win' for the rest of the contestants: mini-fridges, personalized k-way jackets, etc.

Best of luck to all teams!